Growth & Content Marketing Manager

About Lucks

Lucks is a premium interior brand creating flexible interior solutions for kitchens, wardrobes and bathrooms. We are looking for a creative and commercially driven Growth & Content Marketing Manager to strengthen our brand, generate qualified leads and support the next phase of growth.

The Role

As Growth & Content Marketing Manager, you will be responsible for building the Lucks brand and driving digital growth. You will create inspiring content, manage our social media presence, develop influencer and media partnerships, and optimize our digital channels to generate leads and convert customers.

You combine creativity with commercial thinking and enjoy turning great stories into measurable business results.

Key Responsibilities

Content & Storytelling

• Create engaging content across social media, website, email and digital channels.
• Develop and manage the content calendar.
• Build compelling stories around products, craftsmanship, projects, customers and the Lucks brand.
• Produce and edit visual and written content aligned with our premium positioning.
• Translate brand values and visual identity into distinctive and consistent content.

Digital Growth & Lead Generation

• Own and optimize the Lucks website as the central brand and lead generation platform.
• Manage and continuously improve the Shopify website, including content updates, product launches and landing pages.
• Develop customer journeys that convert visitors into qualified leads and customers.
• Manage performance marketing campaigns together with our agency partners across social and other relevant channels.
• Implement and optimize lead nurturing and marketing automation flows.
• Monitor and improve key metrics including traffic, lead generation, conversion and marketing ROI.

Influencer, PR & Community Building

• Build relationships with influencers, interior designers, architects, journalists and industry media.
• Develop partnerships that strengthen brand awareness and generate commercial impact.
• Generate editorial coverage through compelling stories, projects and collaborations.
• Grow and engage the Lucks community across relevant platforms.
• Identify new opportunities to expand reach and brand visibility.

Marketing Innovation & Operations

• Leverage AI tools to improve content creation, campaign management, reporting and workflow efficiency.
• Continuously identify opportunities to improve marketing effectiveness through technology and automation.
• Support the creation of sales and marketing materials that strengthen the customer experience and commercial performance.

What We’re Looking For

• 3-7 years of experience in content marketing, digital marketing, growth marketing or a similar role.
• Strong content creation skills, including copywriting, photography, video and visual storytelling.
• Strong understanding of branding, visual identity and storytelling, with the ability to translate brand values into compelling content.
• Experience with social media management and performance marketing.
• Understanding of website optimization, lead generation and customer journeys.
• Experience with Shopify or similar CMS platforms.
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent design tools.
• Affinity with interior design, architecture or premium lifestyle brands.
• Entrepreneurial mindset with a hands-on attitude and strong ownership.

What Success Looks Like

• Consistent and high-quality content that strengthens the Lucks brand.
• Growing social reach, engagement and community.
• A website that effectively generates leads and supports conversion.
• Efficient marketing campaigns with measurable business impact.
• Increasing contribution of marketing to revenue growth.
• Stronger brand visibility through partnerships, PR and earned media.

Sounds like your next challenge? We’d love to hear from you.

We review applications continuously via LinkedIn - please apply through the platform.

Full-time position, based in Stockholm at our showroom. Start date: as soon as possible.

Questions about the role or recruitment? Reach out to [email protected].