Paid Marketing Operations Manager

We address one of the world’s biggest problems – how to end smoking. There are 1.1 billion smokers in the world and around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives, and inspire people to choose smoke-free enjoyment. How? By offering better nicotine alternatives online.

Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands across seven markets, serving more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com and Nicokick.com we sell nicotine pouches, Swedish-style snus and other smoke-free products online.

With our headquarters on Östgötagatan in Stockholm, we are around 300 colleagues, mainly based in Sweden but working across markets globally. We are an innovative and fast-moving company on an exciting expansion journey, helping more and more smokers switch to smoke-free alternatives.

THE ROLE

We’re looking for a Paid Marketing Operations Manager to join Haypp Group’s Acquisition team within the Marketing function and take ownership of how we plan, execute, coordinate, and optimize paid digital marketing across our markets and brands. In this role, you will play a key part in building structure, improving performance, and scaling how we work with paid media in a complex, multi-market environment.

You will act as the operational link between internal teams and external agencies, ensuring that campaign execution aligns with commercial priorities, customer acquisition goals, and overall marketing strategy. You will move the organization towards a more structured, insight-driven way of working with paid media, where planning, execution, follow-up, and learnings are tightly connected.

This is a highly cross-functional role where you will work closely with Paid Marketing, SEO, CRM, Commercial, Retail Media, Brand, and local market stakeholders. You will challenge agency recommendations, translate business needs into clear actions, and help build scalable ways of working that improve performance and drive growth across markets.

Hybrid work model with in-office collaboration Tuesday to Thursday at our Stockholm office on Södermalm, balancing flexibility with strong team connection

In this role, you will

• Coordinate and drive paid media campaigns across markets, brands, and channels, acting as the key operational link between Haypp and our external agencies while translating business priorities into clear briefs, media plans, and actionable next steps
• Challenge and improve campaign execution end-to-end — from setups and testing roadmaps to performance analysis and optimization — ensuring we continuously get more out of our investments
• Support planning, execution, and follow-up across channels like Google Ads, Shopping, and programmatic, while stepping in hands-on when needed
• Ensure campaigns are aligned with commercial realities such as assortment, pricing, promotions, and seasonality, and help stakeholders understand capabilities, trade-offs, and expected outcomes
• Identify and drive improvements across targeting, creatives, landing pages, tracking, and reporting, while capturing learnings and scaling successful approaches across markets
• Contribute to building a more structured, data-driven, and scalable paid media operating model at Haypp

• You bring 3–5+ years of hands-on experience in paid digital marketing (especially Google Ads and programmatic), combined with a solid understanding of how paid media fits into the broader customer journey and digital ecosystem
• You’ve worked in an agency, consultancy, or similar fast-paced environment and are used to managing multiple accounts, stakeholders, or markets simultaneously
• You are structured and execution-focused, with strong project management skills and the ability to align stakeholders, drive progress, and turn complexity into clear plans
• You’re confident challenging agencies and internal teams in a constructive, commercially grounded way, and can translate performance data into clear insights and actionable recommendations
• You have a strong analytical and commercial mindset, are comfortable working with data, tracking, and reporting, and understand how marketing performance connects to growth and profitability
• You’re fluent in English

• You enjoy being at the center of things — connecting strategy, execution, and stakeholders — and combining hands-on channel knowledge with broader ownership
• You’re comfortable challenging ideas while building strong relationships, and thrive in a fast-moving, multi-market environment where priorities shift
• You like turning complexity into structure, creating clarity and momentum, and are motivated by improving ways of working — not just running campaigns
• You understand that great paid media performance is driven by more than platforms, and you take ownership in building stronger, more scalable ways of working

We are a value-driven company with our values We Team Up, Innovation Drives Us, Inclusion and Non-Hierarchy, and Going the Extra Mile at the heart of everything we do.

At Haypp Group you can always expect supportive colleagues who want to achieve things together and a culture where everyone’s voice matters. We encourage ideas from all parts of the organization and are not afraid to try new things. At the same time, we celebrate achievements and recognize the hard work that goes into reaching them.

Because our people are our most important differentiator, we offer generous benefits including:

• Competitive occupational pension
• Insurance plan, including private healthcare
• 30 days of paid vacation
• Parental pay lift
• Wellness allowance of 5,000 SEK per year
• Regular social activities and team events

If this sounds like a place where you would want to contribute and grow, we would love to hear from you. Haypp Group is committed to equality and diversity and welcomes applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, or marital status. As many of us will be on summer holidays, things may move a bit slower during mid-July. We will continuously review applications, but plan to pick up pace again and start conducting interviews in August.

The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully bring our vision to a global scale.

With 11 e-commerce brands, the Haypp Group is present in seven countries where we serve more than 1 100 000 consumers.