Driver Acquisition Manager

Why Join Us?

This role is responsible for building and leading the Partner (Driver) Growth engine for be's ride-hailing verticals (beBike, beCar) — covering strategy, acquisition, onboarding, retention, and team leadership — to ensure a sufficient, right-fit, and cost-efficient partner base that supports service growth and reliability.

What You’ll Do

In this role, you will:

Partner Growth Strategy (20%)

• Define partner supply strategy and targets by city, segment (beBike/beCar), and time band based on demand.
• Design and optimize channel mix: field, online, referral, partnerships.
• Align with Operations & Business to ensure supply is planned ahead of demand.
• Build supply forecasting models (acquisition + reactivation – churn).

Acquisition & Onboardinge (30%)

• Own the end-to-end funnel: lead → application → approved → onboarded → first trip.
• Track conversion rates by stage/channel/city; run experiments to improve bottlenecks.
• Design onboarding journey: KYC, documentation, safety & service training, policy compliance.
• Partner with Fraud & Prevention on pre-screening to filter high-risk applicants; manage CAC per channel/segment.

Retention & Partner Development (20%)

• Monitor retention KPIs: churn rate, time-to-productivity, early-stage cancellation.
• Design retention & reactivation programs for early-stage and lapsed partners.
• Work with Business on incentive design (sign-on, milestone, loyalty) to improve tenure.
• Collect partner feedback to continuously improve partner experience.

Operations, Budget & Reporting (20%)

• Own acquisition & retention budget; track CAC, payback, ROI by channel/city.
• Provide weekly/monthly reports on active partners, funnel, churn, and risks/opportunities.
• Support SOPs for applicant rejection/blacklist and escalation handling.
• Work with Product & Tech to improve registration/onboarding app flows.

Team Leadership & Cross-functional Collaboration (10%)

• Build, lead and coach Acquisition & Retention teams (field, telesales, digital)
• Set KPIs, incentive schemes, and operating rhythm (stand-ups, performance reviews)
• Coach through field visits, call reviews, and data-driven performance reviews.
• Collaborate cross-functionally with Ops, Business, Marketing, CS/Fraud, and Product & Tech.

Example Challenges You’ll Tackle

• Scaling beCar partner supply fast enough to meet surging 4-wheel demand while keeping CAC and quality in check.
• educing early-stage churn among newly onboarded partners in the first 2–4 weeks
• How do we balance acquisition speed with long-term retention?
• Detecting and preventing fraud (multi-accounting, document fraud, referral abuse) without slowing down the onboarding funnel
• What metrics best reflect the health of the partner portfolio over time, and how do we improve them?

What You Bring

• Bachelor’s degree in Business, Marketing, HR, or related field.
• 5+ years in high-volume acquisition/field sales/fleet management; 2–3 years in team lead role..
• Strong analytical mindset; comfortable with funnels, dashboards, budget & ROI analysis
• Experience in ride-hailing or multi-sided platforms is a strong plus; good English is an advantage.
• A hands-on, problem-solving mindset with the ability to multitask and adapt to change.
• Proactive mindset, strong problem-solving ability, and capacity to multitask across categories.
• Excellent communication skills and a strong ability to work cross-functionally.
• Familiarity with digital marketing channels or campaign metrics is a plus.

What We Offer

• Dynamic, fast-paced working environment with real ownership and cross-functional exposure.
• Competitive salary, performance-based bonuses, and clear career growth pathways.
• Employee benefits on be's platform services (ride, delivery, etc.)
• Training and development opportunities (leadership, functional, data-driven skills)
• A fast-paced, impact-driven startup culture with high autonomy and strong collaboration.
• A young, dynamic, mission-aligned team that’s not afraid to move fast and build bold.