Liveops & Monitization manager

About us

Xpend Marketing develops custom marketing tools that help B2B service providers drive traffic, onboard users, and retain customers at scale. We partner with companies that support leading B2C brands in marketing, operations, customer service, and user engagement—equipping them with the tools to reach massive audiences and deliver measurable results. Our solutions power the full funnel: from precision outreach to seamless activation and long-term retention. With a team of top-tier developers and deep expertise in social media marketing, Xpend delivers the infrastructure behind the success of leading digital experiences. We enable our clients to tap into networks of hundreds of thousands of influencers and launch campaigns that move fast, go wide, and truly convert.

This role is responsible for keeping the platform engaging, and competitive through real-time experiences, live events, gamification, and precise execution across all active markets. You’ll sit at the intersection of CRM, product, game economy and live operations- ensuring players always have a reason to return, engage, and play.

Key Responsibilities

• Plan, launch, and manage live platform experiences that drive conversion, engagement, and retention across the player lifecycle
• Operate and optimize real-time engagement mechanics, rewards, and events based on player behavior and performance signals
• Monitor live performance and player activity, adjusting mechanics, pacing, and incentives when needed
• Ensure all live initiatives are clearly communicated onsite and aligned with CRM messaging across channels
• Collaborate with CRM, Product, BI, and Marketing teams to deliver cohesive player experiences
• Run test-and-learn frameworks, including A/B tests and control groups, to continuously improve engagement and monetization
• Track and analyze KPIs such as engagement rate, session frequency, progression, retention, and LTV uplift

Requirements

• 2+ years of experience in Live Ops, CRM, monetization, or engagement roles within social casino, gaming, or adjacent digital products
• Strong understanding of player psychology, engagement loops, progression systems, and reward mechanics
• Experience operating live features, events, or promotions in fast-paced environments
• Highly execution-focused with strong attention to detail and ownership mindset
• Comfortable working across multiple markets, time zones, and real-time operational demands