Head of Marketing - Real Estate - Secondary

We are looking for a hands-on, performance-oriented, and strategic Head of Marketing to lead all marketing activities within the Yad2 Secondary Real Estate vertical. In this role, you will design and execute our marketing strategy, manage large-scale budgets, and establish structured working methodologies. This is a role for a high-energy "doer" who thinks outside the box, thrives on business goals, and knows how to push projects forward to get results.

What You Will Be Doing

• Own and develop the end-to-end marketing strategy across B2C, B2B, and C2C channels, aligning all activities with business growth and KPIs
• Manage, optimize, and allocate large-scale marketing budgets effectively across different channels to maximize ROI
• Ensure full synchronization with marketing Shared Services teams to create a unified and effective marketing language
• Collaborate closely with the Sales teams to build high-quality lead funnels and support revenue growth
• Deep dive into user funnels to analyze behavior, identify bottlenecks, and continuously improve conversion rates at every stage
• Partner with Product, R&D and Data teams to turn marketing ideas into live products and features
• Use data and analytics tools to monitor performance, optimize campaigns, and uncover new user acquisition opportunities

• 5+ years of experience in senior marketing roles within fast-paced environments
• At least 2 years of proven experience managing a team or leading marketers directly
• Proven experience in B2B marketing with a strong track record of generating high-quality business leads
• Proven experience managing large-scale, high-volume marketing budgets
• A performance-driven mindset with a deep understanding of user funnels, acquisition metrics, and growth strategies
• High energy and a "hands-on" approach- you are someone who makes things happen and drives execution
• Strong ability to work with data to drive decisions, including experience working with CRM systems (e.g., Salesforce) to optimize marketing and sales processes
• Proven experience working across multiple interfaces: Sales, Data, Product, and various Marketing teams
• Strong leadership skills with the ability to influence and move projects forward with different stakeholders
• A proactive, "can-do" mindset with excellent communication skills and the ability to build strong relationships across different teams

At yad2, we are more than just a platform; we are the hand that moves you forward through life's most pivotal moments, while driving the entire Israeli market. Whether it’s finding a first home, a new car, or a career breakthrough, we empower millions to move forward with confidence. We believe real impact happens through Vertical Ownership and professional excellence. Our culture is giving you the autonomy to innovate and lead. If you’re looking to combine the energy of a tech unicorn with a mission that shapes the Israeli consumer experience through Data and AI, your place is with us.

We’ve got you covered:

• We offer a flexible 4:1 hybrid model, a fully equipped, luxurious gym in our building, subsidized parking, and membership in Hitech Zone
• We know how to celebrate our success: From high-end Summer and Winter parties to our prestigious annual company retreat
• We invest in your evolution: From advanced workshops and professional training to direct access to cutting-edge AI tools and platforms, we make sure you have everything you need to evolve, excel, and lead in your field