Head of Marketing - Real Estate - New Development

We are looking for a hands-on, performance-oriented Head of Marketing to be the focal point for all marketing activities within New Development Real Estate. You will be the "glue" connecting Media, PPC, and Brand, while working closely with our Sales, Data, and Product teams. This is a role for a high-energy "doer" who thinks outside the box, thrives on business goals, and knows how to push projects forward to get results and excels in a highly challenging, fast-paced environment.

What You Will Be Doing

• Lead the marketing strategy for both B2C and B2B, with a heavy focus on performance and meeting the business KPIs
• Ensure full synchronization with marketing Shared Services teams to create a unified and effective marketing language
• Work closely with the Sales teams to generate high-quality leads and support revenue growth
• Deep dive into user funnels to understand behavior and find ways to improve conversion at every stage
• Partner with Product, R&D and Data teams to turn marketing ideas into live products and features
• Use data to monitor performance, optimize budgets, and identify new opportunities to grow our user base

• Proven experience in a senior marketing role
• Prior experience within Real Estate, Marketplaces, or large-scale digital platforms
• A performance-driven mindset with a deep understanding of user funnels and growth metrics
• High energy and a "hands-on" approach - you are someone who makes things happen and drives execution
• Strong ability to work with data to drive decisions, including experience working with CRM systems (e.g., Salesforce) to optimize marketing and sales processes
• Proven experience working across multiple interfaces: Sales, Data, Product, and various Marketing teams
• Hands-on experience with Generative AI tools (e.g., ChatGPT, Claude, Gemini) - An advantage
• Strong leadership skills with the ability to influence and move projects forward with different stakeholders
• A proactive, "can-do" mindset with excellent communication skills and the ability to build strong relationships across different teams

At yad2, we are more than just a platform; we are the hand that moves you forward through life's most pivotal moments, while driving the entire Israeli market. Whether it’s finding a first home, a new car, or a career breakthrough, we empower millions to move forward with confidence. We believe real impact happens through Vertical Ownership and professional excellence. Our culture is giving you the autonomy to innovate and lead. If you’re looking to combine the energy of a tech unicorn with a mission that shapes the Israeli consumer experience through Data and AI, your place is with us.

We’ve got you covered:

• We offer a flexible 4:1 hybrid model, a fully equipped, luxurious gym in our building, subsidized parking, and membership in Hitech Zone
• We know how to celebrate our success: From high-end Summer and Winter parties to our prestigious annual company retreat
• We invest in your evolution: From advanced workshops and professional training to direct access to cutting-edge AI tools and platforms, we make sure you have everything you need to evolve, excel, and lead in your field