Marketing Manager

Job Title -Marketing Manager #no BHID

Start Date: ASAP

Location – Toronto, ON

Job Description:

Retention Program Execution

• Support the execution of the customer retention strategy through the delivery of retention-focused initiatives, campaigns, and process improvements.

• Partner with analytics teams to better identify at-risk customers and develop proactive targeted engagement to retain them before.

• Manage retention program roadmaps, timelines, and stakeholder deliverables.

Retention Insights and Optimization

• Analyze customer attrition trends, retention performance, and engagement metrics to identify opportunities for proactive outreach to customers.

• Translate data-driven insights into practical recommendations and actions for frontline teams and business partners.

• Monitor program effectiveness and recommend enhancements to improve retention outcomes.

Frontline Enablement

• Maintain and evolve customer retention tools, playbooks, collateral, and supporting materials.

• Partner with regional and branch leaders to encourage adoption of retention best practices and customer engagement activities.

• Support change management efforts related to new retention initiatives, tools, and processes

Cross-Functional Collaboration

• Coordinate with marketing, analytics, technology, product, and frontline teams to ensure successful delivery of retention initiatives.

• Facilitate working sessions, provide project updates, and help resolve execution challenges across stakeholders.

• Contribute to governance forums by preparing reporting, insights, and recommendations.

Best Practice Identification

• Identify successful retention practices across markets and channels.

• Support the sharing and scaling of effective customer retention approaches and lessons learned.

What Success Looks Like

• Successful delivery of key retention initiatives and program milestones.

• Increased adoption of retention tools, processes, and playbooks.

• Improved identification and engagement of at-risk customers.

• Clear reporting of retention performance metrics and leading indicators.

• Demonstrated contribution to reductions in customer attrition.

• Strong stakeholder engagement and partnership across functions.

Experience Required

• Experience supporting customer retention, customer lifecycle management, customer engagement, or growth initiatives within a customer-focused organization.

• Proven ability to manage complex projects involving multiple stakeholders.

• Experience translating customer insights and data into actionable business recommendations.

• Ability to influence and collaborate across teams without direct authority.

• Strong communication, stakeholder management, and presentation skills.

• Experience supporting change management and adoption of new processes, tools, or initiatives.

• Strong attention to detail and ability to manage multiple priorities simultaneously.

Skills & Qualifications

• 5+ years of experience in customer retention, customer strategy, consulting, customer experience, or related fields.

• Experience in financial services, banking, fintech, or other customer-centric industries preferred.

• Strong analytical and problem-solving skills.

• Experience working with customer performance metrics, segmentation, and retention reporting.

• Excellent verbal and written communication skills.

• Proficiency with PowerPoint and Excel.

• Experience working in matrixed organizations.

• Bachelor's degree required; Master's degree considered an asset.

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the Canada, Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

Dexian will on request provide accommodation for disabilities to support your participation in all aspects of Recruitment, Assessment and selection process.