Lead Generation Specialist / Lead Generation Executive / Lead Generation Manager

Role Description

Develop, execute, and optimize lead generation strategies that attract high-quality prospects, increase qualified sales opportunities, and support sustainable business growth across digital and traditional marketing channels. This role is responsible for planning and managing multi-channel lead generation campaigns, identifying target audiences, optimizing conversion funnels, and delivering measurable improvements in lead quality and acquisition efficiency. The successful candidate will collaborate with marketing, sales, business development, product management, customer success, web development, analytics, content, finance, and cross-functional stakeholders to align lead generation initiatives with revenue and customer acquisition objectives. The role also involves designing inbound and outbound lead generation campaigns, managing paid advertising, search engine marketing (SEM), search engine optimization (SEO), email marketing, social media campaigns, landing page optimization, marketing automation, customer relationship management (CRM), lead nurturing workflows, A/B testing, conversion rate optimization (CRO), artificial intelligence (AI)-powered audience targeting, predictive lead scoring, campaign performance analysis, pipeline reporting, budget optimization, and continuous improvements that increase lead volume, improve conversion rates, reduce customer acquisition costs (CAC), and maximize return on marketing investment (ROMI).

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, Business Analytics, Sales, Information Systems, or a related field; relevant marketing certifications are highly desirable.
• Proven experience as a Lead Generation Specialist, Lead Generation Executive, Lead Generation Manager, Demand Generation Specialist, Growth Marketing Specialist, Digital Marketing Executive, Performance Marketing Specialist, Business Development Executive, or a similar customer acquisition role.
• Strong understanding of lead generation, demand generation, digital marketing, inbound marketing, outbound marketing, customer acquisition, sales funnel management, marketing automation, customer relationship management (CRM), conversion rate optimization (CRO), search engine optimization (SEO), search engine marketing (SEM), email marketing, content marketing, and social media marketing.
• Extensive experience planning and managing lead generation campaigns, optimizing landing pages, managing paid advertising, conducting audience segmentation, nurturing leads, improving lead quality, monitoring campaign performance, and supporting sales pipeline growth.
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), HubSpot, Salesforce, Marketo, Mailchimp, ActiveCampaign, Zoho CRM, Microsoft Dynamics 365, Semrush, Ahrefs, Looker Studio, Power BI, Tableau, Microsoft Excel, and customer data platforms (CDPs).
• Strong knowledge of customer journey mapping, marketing attribution, lead scoring, pipeline analytics, A/B testing, landing page optimization, HTML basics, tracking pixels, APIs, CRM integration, web analytics, and marketing performance measurement.
• Familiarity with artificial intelligence (AI), Generative AI, predictive lead scoring, AI-powered campaign optimization, marketing automation, conversational AI, customer intelligence platforms, cloud technologies, and advanced analytics is highly desirable.
• Strong analytical, commercial, and problem-solving skills with the ability to evaluate campaign performance, identify growth opportunities, optimize acquisition channels, improve lead quality, and make data-driven marketing recommendations.
• Excellent communication, presentation, collaboration, and stakeholder management skills with the ability to work effectively with sales teams, marketing teams, designers, developers, executives, agencies, and external partners.
• Experience supporting B2B, B2C, SaaS, e-commerce, technology, financial services, healthcare, education, recruitment, or enterprise lead generation programs is highly desirable.
• Strong project management and organizational skills with the ability to manage multiple campaigns, coordinate cross-functional teams, prioritize initiatives, monitor key performance indicators (KPIs), and deliver measurable business results within established deadlines.
• Professional certifications such as Google Ads Search Certification, Google Analytics Certification, HubSpot Inbound Marketing Certification, HubSpot Marketing Software Certification, Meta Certified Digital Marketing Associate, Salesforce Marketing Cloud Certification, or equivalent digital marketing and lead generation certifications are considered an advantage.
• A results-driven, customer-focused, and data-oriented marketing professional with a passion for generating high-quality leads and leveraging AI, Generative AI, automation, advanced analytics, and modern marketing technologies to optimize customer acquisition, accelerate sales pipeline growth, improve marketing performance, and deliver sustainable long-term business success.