CCEE - Product Business Developer B2C

As our new Product Business Developer in the B2C department , you’ll take a central role in shaping and executing strategic initiatives across 24 dynamic markets with a focus on Laser Printers and Toner. This is your chance to combine product marketing expertise with commercial insight to drive growth, innovation, and customer engagement across our consumer product portfolio.

Responsibilities

• Market Segmentation and Mapping with the Canon Product and Solution portfolio focusing on Laser Printers and Toner
• Implement product marketing strategy, develop product USP and positioning
• Product lifecycle management, phase in, phase out, end of life and generic product promotions
• Define operational marketing plans, objectives and KPIs and monitor business results
• Develop regional and local pricing strategy
• Translate Pan European promotions and develop and implement new promotions in cooperation with DRBG
• Coordinate product demonstrations, In-store Product training in cooperation with channel marketing

• Solid sales and/or marketing experience focusing on consumer electronics
• Marketing, Business or other related degree of advantage
• Market as well as reasonable product knowledge
• Experience in multinational companies – preferably in CEE region
• Fluent business English, any other CEE languages are of advantage
• Entrepreneurship
• Analytical and conceptual strengths
• Proactive and result driven
• Strong communication, relationship building and team orientation