Growth Marketing Manager

HOW TO APPLY - PLEASE READ IN FULL

Attention to detail matters.

Please submit:

1) Resume

2) A custom cover letter describing:

· A growth, marketing, funnel, campaign, automation, vendor, or reporting system you built or significantly improved that relates to the role below.

· The problem it solved.

· The measurable outcome, and your specific role in that outcome.

Applications without a customized cover letter will not be considered. Thank you for your interest, and we look forward to meeting you during the interview process.

ABOUT THE ROLE

We are hiring a Growth Manager to design, run, and continuously improve the growth engine of our agency.

This is not a traditional marketing manager role.

You will:

· Build and optimize marketing, lead generation, and recruiting funnels.

· Own campaign planning, project management, marketing analytics, and performance reporting.

· Lead our Marketing Specialist / AI Content Specialist and manage internal or outsourced SEO, paid advertising, web/CRO, and project specialists.

· Drive accountability, prioritization, vendor performance, and measurable growth across consumer, advisor recruiting, partner, event, and group travel marketing initiatives.

If you are someone who can combine strategy, analytics, project management, vendor accountability, creative direction, and measurable growth leadership — this role was designed for you.

What You’ll Do

Build & Optimize Growth Systems

· Design and improve marketing funnels, lead generation systems, advisor recruiting campaigns, lifecycle marketing, and CRM-driven nurture strategies.

· Identify growth opportunities and implement scalable solutions that improve lead quality, conversion, retention, and marketing ROI.

Lead Marketing Planning & Execution

· Own the marketing calendar, campaign roadmap, promotional planning, workback timelines, and project management process.

· Ensure campaigns are completed accurately, on time, and aligned with company priorities.

Manage Vendors & Specialists

· Manage SEO, paid media, web/CRO, development, media, and specialized project vendors.

· Hold external partners accountable for clear deliverables, useful reporting, and measurable performance.

Lead Creative Direction Without Being the Primary Producer

· Direct messaging, campaign priorities, content strategy, and brand standards.

· Lead and support the Marketing Specialist / AI Content Specialist, who performs much of the creative and production work.

Deliver Data & Insights

· Build and maintain reporting around lead generation, campaign performance, email results, paid media, organic performance, conversion, recruiting funnel performance, and marketing ROI.

· Provide leadership with actionable insights, not just reports.

Who You Are

· A strategic growth thinker who can also manage details and deadlines.

· Highly analytical, organized, and performance-oriented.

· Comfortable managing vendors, creative contributors, executives, and cross-functional priorities.

· Strong at translating business goals into marketing systems and measurable campaigns.

· Proactive, independent, solutions-focused, and accountable for results.

This is a newly defined leadership position resulting from our past growth and our plans to continue growing into the future. This is a full-time salaried position with a great benefits package and a supportive office. The position is mostly Monday to Friday, but occasional weekend days and occasional travel should be expected. This position will be part of our Leadership Team and has the potential to be part of the firm’s succession planning. If you are seeking a challenging and diverse position in a growing organization that cares about its team members and believes you have the qualifications, please apply as outlined in the "How To Apply" section at the top.

There is a very strong desire and commitment to this being an in-office position in Eugene, Oregon. However, a top candidate may be considered for remote flexibility if the arrangement supports the leadership, collaboration, and accountability required for the role.

Our Office

Founded in 2004, TravelPerks has won awards for outstanding sales and service since our inception. At TravelPerks, we are more than a travel agency – we help the employees of some of America’s greatest companies realize their personal vacation dreams, help non-profit organizations find new fundraising revenue, and ensure our local clients have a trusted travel agency resource. We believe in the power of relationships and that being of value to our clients, suppliers, and employees is how relationships are built and sustained. We believe the best way to add value is to provide outstanding SAVINGS ∙ SERVICE ∙ SATISFACTION for each client.

We offer paid time off, a 401K program with a match, tax-free healthcare reimbursement, discounted travel, short and long-term disability, dental, life insurance, profit sharing, and a supportive and progressive work environment utilizing the latest in technology.

QUALIFICATIONS

· 5+ years in marketing, growth marketing, demand generation, digital marketing, revenue operations, or related leadership roles.

· Proven ability to develop and manage marketing strategies that support measurable business growth.

· Strong experience managing projects, campaigns, deadlines, vendors, and cross-functional priorities.

· Experience managing direct reports, creative contributors, vendors, agencies, or contractors.

· Strong understanding of lead generation, marketing funnels, CRM/lifecycle marketing, email marketing, paid media, SEO, website conversion, and marketing analytics.

· Experience with marketing automation, CRM systems, email platforms, analytics dashboards, and AI-assisted marketing tools preferred.

· Strong analytical, critical thinking, and problem-solving skills.

· Excellent communication, leadership, writing, and organizational ability.

· High attention to detail and strong execution standards.

· Ability to operate independently, take ownership, and drive accountability without waiting for direction.

· Experience with event marketing, partner promotions, co-op marketing, travel, hospitality, luxury services, or relationship-based sales environments is a bonus.

· Bachelor’s degree or equivalent experience preferred.

· Must be able to meet physical requirements as outlined in the Essential Functions.

• · Successful completion of a background check is required.