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Azumuta Linkedin · Posted 4d ago

Head of Marketing

Ghent

Linkedin
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🔥 We're hiring a Head of Marketing. But not the kind who manages campaigns.

Most companies bolt AI onto their existing marketing workflows.

We think that's the wrong approach.

At Azumuta, we're rebuilding marketing from first principles, where AI isn't a tool bolted on top, but the operating system behind strategy, execution and growth.

We're looking for someone who wants to lead that shift.


⚙️ About us

Manufacturing is entering its biggest transformation in decades. Since 2016, Azumuta has helped leading manufacturers across Europe and North America digitize their operations, from work instructions to quality management and traceability.

Now we're going further: AI-generated work instructions, real-time AI agents on the floor, autonomous quality documentation. We're not digitizing old processes. We're redesigning manufacturing execution from the ground up.


🚀 The mission

You'll own the entire marketing organization:

→ Build and coach a high-performing team

→ Define strategy, own demand gen, strengthen the brand

→ Create predictable pipeline growth

→ Redesign our marketing operating model by embedding AI into every stage of planning, production and optimization

You won't inherit a playbook. You'll build the one others follow.


💪 What you'll actually do

𝗟𝗲𝗮𝗱 — Build, coach and inspire a marketing team. Create a culture of ownership and curiosity. Champion an AI-first mindset, not to replace people, but to free them up for creativity and strategy.

𝗢𝘄𝗻 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 — Positioning, messaging, brand, demand gen, ABM, go-to-market. Balance long-term brand building with short-term revenue.

𝗕𝘂𝗶𝗹𝗱 𝗮𝗻 𝗔𝗜-𝗻𝗮𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗻𝗴𝗶𝗻𝗲 — This is where it gets different. Design a Marketing Operating System where data → AI agents → decisions → execution → learning become one continuous loop. Whether that's n8n, Claude, OpenAI, Jasper, MCP or whatever comes next, the tools are secondary. What matters is your ability to design systems that scale.


✅ You're a great fit if you:

  • Have led B2B marketing teams and delivered measurable growth
  • Think in systems, not campaigns
  • See AI as the biggest shift in marketing in decades, and know how to bring people along, not scare them off
  • Are as comfortable in the boardroom as coaching a demand gen specialist one-on-one
  • Believe leadership isn't about having the answers, it's about building a team that finds better ones


👏Success in year one looks like:

A high-performing team. A clear strategy. More pipeline, better ROI. Campaign cycles cut from months to days. A real AI-native Marketing Operating System. A marketing function that's a genuine competitive advantage.

Not a fit if: you're looking to manage a marketing department.

A great fit if: you're ready to build one of the first truly AI-native marketing orgs in B2B SaaS.


Interested? Send us a short note on why this role fits where you are in your career. No cover letter template needed.

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