Brand & Category Manager

The Brand & Category Manager is responsible for developing, managing, and driving the performance of the company’s brands (BN, Sultana, McVitie’s, Godiva) and product categories (sweet biscuits, chocolate, savoury). This role leads the marketing strategy for the Belgium market, optimizes the product assortment, analyzes business performance, and

ensures alignment between consumer needs, market trends, and business objectives — all while supporting the broader strategic vision of Pladis.

Keys responsibilities and activities

Brand Management

• Define and implement the annual marketing plan in terms of product portfolio, innovation, communication, consumer/shopper activation.
• Contribute to the preparation of the yearly marketing budget. Be responsible to follow up the spendings, making sure you stay aligned with the agreed yearly budget.
• Collaborate with the Netherlands, France, England and Turkey team on cross-border concepts, innovation launches. Recommend the relevant innovations and go-tomarket plan for Belgium market and prepare the launch plans.
• Manage the existing portfolio, including the potential updates driven by global teams and oversee the development of Point-of-Sale (POS) material.
• Implement the annual communication plan (social media, OOH and retail mediacampaigns).
• Implement and monitor the annual consumer/shopper activations (consumerpromotion, sampling, couponing campaign, Point Of Sale (POS) materials for field salesteam …).
• Analyse the activities results and take the conclusions into action plan and optimize investments and future strategies.
• Be in permanent contact with external agencies and internal stakeholders (production, logistics, finance, legal, marketing, new product development).
• Monitor and analyse brands and products performances.

Category Management

• Analyse Categories to identify the growth drivers. Participate in key customer meetings to share the Category Perspective and insights.
• Analyse customer performances and shopper data to develop sharp sales argumentation for business review and customer presentations (Colruyt, Delhaize, Carrefour, Intermarché, HD).
• Guide and work closely with Sales teams to optimize brand plan execution.

What do you bring?

• A bachelor's or master's degree, preferably in a commercial & marketing field.
• 3-5 years working experience in a similar role.
• Strong analytical and project management skills and a feel for retail, sales, or marketing.
• You combine an analytical mind with creativity and present ideas clearly and convincingly.
• You speak French, Dutch & English.
• You are a sociable team player: flexible, driven, curious, and a strong communicator.
• You are proficient in Microsoft Office, especially Excel and PowerPoint.
• Knowledge of Nielsen is required.

Why join us?

• Join a global powerhouse: Work within pladis, a multinational group with iconic brands and strong market presence.
• Impactful role: You will directly contribute to shaping the strategy and performance of key brands and categories.
• Growth & development: Benefit from career opportunities within a dynamic, fast-moving FMCG environment that values learning, innovation, and talent development.
• Collaborative culture: Join teams that encourage idea-sharing, cross-functional work, and entrepreneurial thinking.
• Purpose-driven company: Be part of a business committed to delivering quality, delighting consumers, and driving sustainable growth worldwide.

• We aim for an inclusive work environment and invite everyone to apply, regardless of background, age, gender, or preference. Our selection is based on competencies and protentional.