Marketing Manager

Roles & Responsibilities:

• Brand and Project Identity:
• Develop and manage the brand's overall identity and project-specific branding
• Ensure consistent communication across print, digital, and events
• Budget Management
• Prepare and track marketing budget for maximum budget and resource optimization to meet objectives and goals
• Track ROI for offline and integrated campaigns
• Market Research and Collaboration:
• Monitor market trends, customer preferences, and competitor activities
• Collaborate with the sales team to gather insights and refine promotional strategies
• Media Buying and Partnerships:
• Strategically plan and procure media buying across print, digital, and outdoor platforms to maximize reach and impact
• Manage vendor negotiations and relationships to ensure cost-effectiveness and timely execution
• Identify and explore high-value sponsorship opportunities that align with the brand's goals to enhance visibility and audience engagement
• Event Management:
• Plan and execute key events like property launches, open houses, broker events, trainings, and client appreciation events
• Manage vendor coordination and event logistics efficiently
• Public Relations:
• Build and maintain relationships with the media; oversee press releases for launches and milestones
• Manage influencer collaborations and establish thought leadership
• Submit and oversee award and recognition entries
• Customer Journey:
• Map and personalize customer experiences for the enquiry funnel within show galleries and sales galleries
• Create tailored sales kits and scripts for buyers and partners
• Curate thoughtful gifts and goodies for brokers and partners during key events
• Compliance and Permissions:
• Obtain permission from Trakheesi for event activations and marketing initiatives, ensuring full compliance with regulations

Requirements

Qualification: Graduate/ Postgraduate (Any Country)

Experience: - 2 to 5 years of Digital & Traditional marketing & strategizing experience (in Real Estate is a big plus!).

• Strong analytical & project management skills
• UAE Experience is mandatory