Marketing Specialist
Indexed description
Position Overview:
As our Marketing Specialist, you will be responsible for creating and executing effective marketing strategies to drive occupancy, brand awareness, and lead generation across our portfolio. This role requires a strategic thinker with hands-on experience in both traditional and digital marketing- within the multifamily property management sector. Experience with Yardi Products is preferred.
- Develop and implement marketing campaigns for residential properties
- Utilize CRM IQ to manage listings, track performance, and maintain accurate online presence
- Oversee digital advertising (Google Ads, social media, SEO, retargeting) and content marketing
- Manage online reputation and respond to reviews across relevant platforms
- Create marketing collateral and ensure brand consistency across all media
- Analyze campaign performance and prepare monthly reports and recommendations
- Collaborate with on-site teams to ensure marketing goals align with leasing objectives
- Coordinate property photography, videography, and virtual tours
- 2-5 years of experience in marketing analysis, data analysis, or graphic design.
- Bachelor's degree in Marketing, Data Analytics, Graphic Design, or a related field preferred.
- Proficiency with data analytics tools like Google Analytics, Tableau, or Excel.
- Strong design skills, with experience in tools like Adobe Illustrator, Photoshop, and Canva.
- Excellent attention to detail, both in data analysis and design work, with the ability to see both the big picture and finer details.
- Strong communication skills to present insights and creative ideas effectively.
- Organized and deadline-driven, able to handle multiple projects.
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