Marketing Lead Central Europe-Munich (m/f/d)

About the Company

Alibaba Cloud is committed to providing innovative technology solutions and services that empower businesses to thrive in the digital age. Our mission is to drive digital transformation and foster a culture of collaboration and inclusivity.

About the Role

The role involves planning and executing marketing campaigns to generate potential customers and build a sales pipeline. You will collaborate with partners to expand the customer base and be responsible for the revenue generated from integrated marketing efforts.

Responsibilities

• Responsible for marketing results, creating potential customers and a sales pipeline through the planning and execution of various marketing activities.
• Collaborate with partners to expand the customer base and manage revenue from integrated marketing efforts.
• Accountable for the planning and implementation of market activities in different Alibaba Cloud sectors.
• Design targeted, strategically innovative events and exhibitions based on different goals and demands.
• Efficiently integrate resources for organizational deployment and high-quality delivery.
• Manage the overall marketing activity budget in alignment with HQ and be responsible for the return on investment (ROI).
• Possess an acute understanding of the needs and trends within niche markets.
• Effectively analyze performance data from marketing activities using data-driven methods.
• Distill and summarize directions for improvement and optimization of marketing activities.

Qualifications

• 8+ years of experience in large-scale marketing events, with notable achievements such as full management of top industry conferences or events for leading technology companies.
• Preference for candidates with experience in the technology & internet industry, with a B2B focus.
• Prior overseas study and work experience is a plus.

Required Skills

• Strong insights in the European Cloud and AI technology market.
• Ability to analyze business status, predict trends, and identify risks and opportunities.
• Experience in planning, initiating, and devising company-level brand or marketing IP campaigns.
• Ability to formulate strategic brand activity plans and implement important brand activities.
• Capable of promoting company-level in-depth collaboration and resource synergy.
• Prioritize the customer and integrate online and offline marketing resources.
• Develop trend-setting marketing strategies capable of influencing and changing the industry.
• Strong data analysis skills and ability to perform comprehensive analysis and deep insights into multi-dimensional data systems.

Preferred Skills

• Ability to communicate and dialogue with the company's CXO level.
• Capable of persuading, touching, and influencing key partners.

Pay range and compensation package

Compensation details will be discussed during the interview process.

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices and encourage applicants from all backgrounds to apply.