User Growth Manager

About Us

Keeta is an independent brand under Meituan, the world’s largest tech-driven retail company. We specialize in food and consumer product delivery services across international markets, guided by our mission: "We help people eat better, live better."

Following our successful launch in Hong Kong in 2023 and our expansion into Saudi Arabia, we have continued our global growth by entering the UAE, Kuwait, Bahrain, and Qatar.

Key Responsibilities

1. User Lifecycle Growth Strategy

• Develop and execute end-to-end user growth strategies across the full customer lifecycle, including:
• New user acquisition
• User activation and retention
• Churned user reactivation
• Referral and advocacy programs
• Drive growth initiatives from planning and launch through execution, analysis, and optimization.
• Partner closely with Product, Design, Data, Marketing, and Business teams to ensure successful delivery of growth programs.
• Continuously improve user acquisition quality, engagement, retention, and lifetime value (LTV).

2. Traffic Operations & Distribution

• Own full-funnel traffic operations and optimize in-app traffic utilization across key placements, including:
• Homepage banners
• Pop-ups
• Push notifications
• Channel pages
• Search results
• Recommendation modules
• Plan, schedule, monitor, and evaluate traffic allocation to maximize conversion and user engagement.
• Drive traffic acquisition through paid channels, strategic partnerships, co-marketing initiatives, and resource exchanges.
• Establish scalable traffic collaboration mechanisms with internal and external stakeholders.
• Build and maintain a traffic evaluation framework across owned, paid, and partner channels to optimize traffic mix and reduce dependency on any single source.

3. Growth Products & User Engagement Programs

• Design, build, and operate scalable growth products and engagement mechanisms, including:
• Membership tiers and loyalty programs
• User benefits and progression paths
• Points earning and redemption systems
• Referral and reward programs
• Gamification features such as check-ins, missions, challenges, and leaderboards
• Work closely with Product and Engineering teams to define requirements, prioritize enhancements, and optimize performance.
• Improve user engagement, retention, purchase frequency, and overall customer lifetime value.

4. Data-Driven Growth Optimization

• Partner with the Data team to establish dashboards and monitoring systems for key growth metrics, including:
• DAU (Daily Active Users)
• New user conversion rate
• Retention rate
• Repurchase/reorder rate
• Customer lifetime value (LTV)
• Referral coefficient
• Promotion and subsidy efficiency
• Validate growth initiatives through A/B testing and experimentation frameworks.
• Analyze performance data and rapidly iterate strategies based on insights.
• Produce regular growth performance reports and actionable recommendations to support business decisions.

5. Localization & Market Intelligence

• Develop a deep understanding of Kuwait's consumer behavior, cultural preferences, purchasing habits, and digital ecosystem.
• Localize growth strategies and campaigns to maximize market relevance and effectiveness.
• Monitor competitor activities and user growth strategies, providing regular market intelligence and competitive analysis.
• Leverage local trends, social media behavior, seasonal events, and cultural moments to create highly engaging and shareable growth campaigns.

AI & Process Optimization

• Utilize AI tools (e.g., ChatGPT, Copilot, or equivalent platforms) to automate routine tasks, accelerate analysis, and improve operational efficiency.
• Collaborate effectively with AI-driven solutions to enhance work quality, productivity, and decision-making.
• Continuously refine human-AI workflows and take ownership of delivering measurable business outcomes through technology-enabled improvements.

Why Join Keeta?

At Keeta, we foster an innovative and collaborative environment that values creativity, ownership, and teamwork. We embrace a rich diversity of cultures and perspectives, empowering our people to make a meaningful impact.

Join us and be part of a dynamic team redefining the food delivery experience across the region.