Marketing Manager

Robert Half is partnering with a well-established professional services organization in downtown Chicago to identify a Marketing Manager to lead the firm's day-to-day marketing and business development initiatives.

This is a highly visible role reporting to executive leadership and managing one direct report. The ideal candidate is a strong marketing generalist who enjoys balancing strategy with execution and is comfortable working directly with senior leaders and subject matter experts.

What You'll Do

As the Marketing Manager, you'll oversee the firm's marketing function and serve as the primary marketing partner to leadership and practice groups. You'll be responsible for developing and executing marketing initiatives that strengthen the firm's brand, support business development efforts, and enhance client engagement.

Responsibilities include:

• Develop and execute marketing and business development plans for multiple practice groups
• Write, edit, and proofread a variety of marketing materials, including website content, attorney biographies, newsletters, client alerts, press releases, LinkedIn content, and other communications
• Manage and maintain the firm's website, ensuring content remains current and aligned with branding initiatives
• Oversee the firm's CRM, maintain accurate data, and provide training and support to internal stakeholders
• Create proposals, RFP/RFQ responses, pitch materials, and other business development collateral
• Plan and coordinate client seminars, webinars, appreciation events, and other marketing programs
• Conduct market research and identify opportunities to support practice growth and cross-selling initiatives
• Manage marketing vendors, promotional materials, and the annual marketing budget
• Supervise and mentor a Marketing Assistant while collaborating closely with executive leadership and attorneys across the firm

This is a hands-on role making it an excellent fit for someone who enjoys owning a broad range of marketing responsibilities while contributing ideas that help elevate the firm's overall marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 6+ years of marketing experience within a law firm or professional services environment
• Outstanding writing, editing, and proofreading skills
• Experience supporting business development initiatives, proposals, and client presentations
• Strong project management and organizational skills with the ability to manage multiple priorities
• Experience with CRM platforms (InterAction preferred), website content management, email marketing platforms, and Adobe Creative Suite
• Comfortable working directly with executives, attorneys, and cross-functional stakeholders

The salary range for this position is $130,000 - $150,000. This position includes Benefits available to full-time professionals, include medical, dental, vision, PTO, holidays, 401(k), etc.. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.