SMM & Marketing Manager

SAGIO, a premium fashion retail brand, is looking for a highly creative, strategic, and results-driven Social Media & Digital Marketing Manager to lead our digital presence and accelerate brand growth.

This role is ideal for someone who combines strong creative instincts with a data-driven mindset.

You will be responsible for developing and executing social media, paid advertising, content, and email marketing strategies that elevate brand awareness, engage our community, and drive revenue. Working closely with the creative, PR, and sales teams, you will help shape how SAGIO is perceived across all digital touchpoints.

Responsibilities

• Develop and execute innovative, data-driven social media strategies that grow audience engagement, strengthen brand awareness, and support revenue growth.
• Create and oversee the production of compelling, on-brand content, including videos, reels, stories, carousels, infographics, and campaign copy.
• Define target audiences, test customer segments, and continuously optimize paid advertising performance across Meta, TikTok, and Google platforms.
• Plan, launch, and manage integrated social media campaigns aligned with seasonal collections, product launches, and brand narratives.
• Build and nurture relationships with influencers, content creators, and brand advocates to strengthen community engagement.
• Monitor campaign performance, track KPIs, prepare reports, and use insights to improve marketing effectiveness.
• Manage email marketing campaigns from concept and content creation through deployment and optimization.
• Collaborate closely with design, PR, e-commerce, and sales teams to ensure consistency across all marketing channels.
• Lead the digital marketing strategy surrounding product launches, from teaser campaigns to post-launch storytelling.
• Support strategic partnerships, brand collaborations, event promotion, and cross-channel marketing initiatives.
• Stay informed on industry trends, platform updates, emerging technologies, and competitor activity to identify new opportunities for growth.

Requirements

• Minimum 3 years of experience in social media and digital marketing, preferably within the fashion industry.
• Proven expertise in paid social advertising and audience targeting across Meta, TikTok, and Google.
• Strong understanding of digital marketing performance metrics and campaign optimization.
• Analytical mindset with the ability to translate data into actionable insights and business results.
• Exceptional communication, copywriting, and brand storytelling skills.
• Strong knowledge of current social media platforms, algorithms, trends, and best practices.
• Hands-on experience with marketing and analytics tools such as Meta Business Suite, Google Analytics, and similar platforms.
• Excellent project management and organizational skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Advanced English proficiency, with excellent written and verbal communication skills.

Bonus Points If You

• Have an established network of influencers, content creators, or media contacts.
• Understand the dynamics of luxury fashion calendars, seasonal collections, and product launches.
• Have experience with SEO, CRM systems, customer lifecycle marketing, and email automation flows.
• Have worked with premium, luxury, or direct-to-consumer fashion brands.

What We Offer

• Hybrid full-time position.
• Opportunity to work with a growing premium fashion brand.
• Creative and collaborative work environment.
• Competitive compensation package.

How to Apply

Please send your CV, portfolio (or examples of social media accounts and campaigns you have managed), and a short note explaining why you would be a great fit for the role to [email protected]. We look forward to learning more about your experience, creativity, and passion for building impactful fashion brands.