Head of Growth

At Claimlane, we are hiring a Head of Growth (Marketing) to build and scale our global growth engine: The journey from Series A to Series B.

This role is for a player-manager, a growth leader who is as comfortable in the ad account and the attribution dashboard as they are setting strategy and coaching a team. You don't just manage growth; you personally architect the demand engine that fuels pipeline across the Nordics, UK, and US.

Company Overview

Claimlane is a fast-growing, category-defining B2B SaaS company helping brands create delightful post-purchase experiences by streamlining their complex warranty, claims and return management processes. We have validated our GTM engine, achieved strong Product-Market Fit, and are now scaling aggressively across the Nordics, UK and the US.

We are fortunate to work with great brands like Black Diamond Equipment, Matas, Coolshop and Tonies and we are scaling fast! We need a dedicated Head of Growth to own the global demand, pipeline, and marketing-sourced revenue engine.

Position Overview

Reporting directly to the CCO, you will own Claimlane's growth engine end-to-end: demand generation, funnel performance, pipeline quality, and marketing-sourced revenue globally. You will lead a small team of growth/marketing specialists, setting the strategy and OKRs to achieve our ambitious targets and lead by example.

Your mission is to turn growth into a predictable, efficient, brand-building machine: grow pipeline ~150% YoY, push win rate to 30-35%, and hit marketing-sourced revenue at a ~€4 ARR : €1 spend efficiency, while building a differentiated Claimlane brand in the US and UK.

This is a hands-on leadership role. You are expected to own the number, run the experiments, and lead by example in the trenches, not to manage from a distance.

Key Responsibilities

• Own the Growth Engine: Own global growth strategy, OKRs, and all growth metrics, acquisition, funnel performance, pipeline quality, and revenue attribution.
• Build the Pipeline Machine: Oversee paid campaigns (LinkedIn, Google) and organic across the US/UK/Nordics; grow growth-sourced pipeline and marketing-sourced revenue predictably.
• Demand-Gen Execution: Oversee landing pages, lead magnets, nurturing, retargeting, and CRO; deliver content across the buyer journey (case studies, webinars, blogs).
• Experiment Relentlessly: Run a monthly experimentation cadence across ads, messaging, and CRO, and improve funnel conversion (MQL → SQL → Opportunity) measurably.
• Build the Brand: Lead a strong, differentiated brand presence in the US and UK, and own messaging frameworks in collaboration with Sales.
• Lead the Team: As a player-manager, hire, coach, and performance-manage a small growth team into A-players; build a culture of experimentation, speed, and accountability.
• Align with Sales: Partner tightly with Sales, SDRs, and RevOps on handoff, SQL acceptance, ICP clarity, and accurate forecasting.

Requirements

• The Track Record: Proven success running full-funnel demand generation in fast-scaling B2B SaaS, ideally through a Series A to B journey.
• Analytical: Data-driven, with strong attribution, CAC / efficiency, and forecasting skills.
• US/UK Experience: Hands-on demand-gen experience in the US and UK markets (Nordics a bonus).
• Player-Manager: Experience leading or building a small team while staying in execution, coaching A-player talent.
• Location & Presence: Based in Copenhagen, comfortable with occasional travel to keep a high-fidelity pulse on the US and UK markets.

Why Join Claimlane?

• Own the Engine: A clean-break mandate to build the growth machine your way.
• Category-Defining Product: Strong Product-Market Fit and a clear ICP to pour fuel on.
• Executive Impact: Direct partnership with the CCO on global growth strategy.
• The Upside: Competitive salary + performance-based bonus + an attractive warrants program + super cool colleagues!

Location and Process

This role is based in Copenhagen. We have a strong in-office culture and value the energy of being together to build.

Our Hiring Process:

1. 30 min intro call with CCO
2. 1 hour Growth Case Interview with CCO
3. 1 hour Interview with CEO
4. 30 min team meeting with the growth/marketing team
5. References: A final check before we make things official

We review candidates on an ongoing basis and hire as soon as we find the right fit.