CRM & Digital Growth Manager

Help build one of Northern Europe's most ambitious hospitality brands.

At Fournais, we're creating a portfolio of extraordinary destinations - from the regenerative island of Vejrø in Denmark to boutique hotels on Mallorca.

We're looking for a CRM & Digital Growth Manager who is passionate about creating exceptional digital customer journeys and turning data into growth.

This is a unique opportunity to help shape the digital foundation of a growing hospitality group where guest experience, storytelling and technology go hand in hand.

ABOUT THE ROLE:

As our CRM & Digital Growth Manager, you'll be responsible for strengthening the relationship with our guests before, during and after every stay.

You'll own our CRM ecosystem, optimise our websites, improve conversion rates and create automated customer journeys that increase direct bookings and guest loyalty.

Working closely with our CMO, you'll help transform data into meaningful guest experiences and measurable business results.

YOUR RESPONSIBILITIES:

• Own and develop our CRM strategy across multiple hospitality brands.
• Build automated customer journeys in Klaviyo and HubSpot.
• Create email campaigns that inspire and convert.
• Optimise our websites to improve user experience and direct bookings.
• Analyse customer behaviour and identify growth opportunities.
• Manage segmentation, personalisation and lifecycle marketing.
• Monitor website performance, SEO and conversion optimisation.
• Collaborate with marketing, operations and external development partners.
• Report on KPIs and continuously optimise performance through data.

WHO YOU ARE:

• You have experience with CRM and marketing automation.
• You're analytical, structured and commercially minded.
• You enjoy turning customer insights into action.
• You're passionate about digital experiences and conversion optimisation.
• You thrive in a fast-moving environment where no two days are the same.
• You have excellent English communication skills.

EXPERIENCE WITH THE FOLLOWING IS AN ADVANTAGE:

• Klaviyo
• HubSpot
• Google Analytics 4
• Google Tag Manager
• SEO
• A/B testing
• CMS platforms (WordPress, Webflow or similar)
• Hospitality, luxury or e-commerce

BECOME A PART OF FOURNAIS:

You'll become part of an ambitious company building exceptional hospitality experiences from the ground up.

You'll have real influence, work directly with the CMO and leadership team, and help shape how thousands of guests experience our brands digitally.

If you're excited by combining technology, creativity and commercial thinking, we'd love to hear from you.