Senior Digital Marketing Specialist

As the Senior Digital Marketing Specialist, you will lead the execution, optimization, and continuous improvement of Coastal Ridge's paid digital marketing programs across a national multifamily and student housing portfolio. Beyond managing complex advertising campaigns, this role delivers advanced recommendations that improve campaign performance, strengthen organic visibility, and drive measurable business results. The Senior Specialist will serve as a subject matter expert on digital advertising platforms, search marketing, website optimization, and emerging marketing technologies, partnering closely with the Digital Strategist to deliver high-performing marketing initiatives.

Where You’ll Work:

Located in downtown Columbus, Ohio, our corporate offices overlook the Columbus Commons which plays host to over 200 events throughout the year. Enjoy the building’s fitness center and rooftop terrace with adjoining clubroom, and walk to some of the city’s best restaurants and downtown amenities. You may also travel to our Peak Property Group offices and communities across Columbus and Cincinnati, OH occasionally.

What You’ll Own:

• Build, launch, and manage Google Ads and Meta advertising campaigns across a portfolio of communities.
• Develop campaign structures, keyword strategies, audience targeting, and ad copy aligned with each property's leasing goals.
• Monitor campaign performance daily and optimize to maximize qualified lead generation and return on investment.
• Manage advertising budgets with exceptional accuracy and ensure campaigns pace appropriately throughout each month.
• Analyze campaign performance, competitive activity, search trends, and market conditions to identify strategic opportunities.
• Conduct keyword research to identify content opportunities.
• Optimize metadata, internal linking, schema markup, and on-page content.
• Analyze advertising, website, SEO, and conversion data to identify trends and opportunities.
• Serve as a subject matter expert for Google Ads, Meta Ads, SEO, analytics, and digital marketing best practices.
• Prepare executive summaries and strategic recommendations for leadership.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4+ years of experience managing paid digital advertising campaigns.
• Advanced experience with Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and Google Search Console.
• Strong understanding of SEO best practices, keyword research, metadata optimization, schema, and website performance.
• Demonstrated success optimizing campaigns to improve lead quality, cost efficiency, and conversion performance.
• Experience managing advertising budgets across multiple campaigns or business units.
• Strong analytical skills with the ability to transform data into actionable business recommendations.
• Excellent project management and organizational skills.
• Experience mentoring team members or leading cross-functional digital initiatives preferred.

• A Strategic Thinker. You look beyond campaign metrics to identify trends, uncover opportunities, and recommend solutions that improve portfolio performance.
• A Technical Expert. You stay ahead of changes in digital advertising, analytics, search marketing, and emerging technologies, applying new capabilities to improve results.
• A Collaborative Leader. You elevate those around you by sharing knowledge, mentoring teammates, and helping establish best practices across the organization.
• An Exceptional Executor. You combine strategic thinking with precise execution, ensuring campaigns launch accurately, budgets stay exact, and every initiative supports measurable business outcomes.

Built on the foundation of over 20 years of friendships, Coastal Ridge is a vertically integrated multifamily real estate operator, investor, and developer whose unique approach successfully combines data and experience. Supported by over 900 real estate professionals with deep sector expertise, we have quickly grown into a leader in the multifamily industry. Our values are based on relationships and driven by honesty, integrity, and trust.

What You’ll Get:

As a Coastal Ridge Real Estate associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. We are committed to providing competitive and comprehensive benefits that align with our culture and the needs of our associates.