Business Analyst

Business Analyst – Sales & Growth Strategy

Location: Tirupur (Corporate Office)

Experience: 3–6 Years (Relevant analytics experience preferred)

Role Purpose

We are looking for a Business Analyst who can deeply analyze sales, market, population, and production data to identify new business opportunities, growth gaps, and demand patterns, enabling data-driven sales and production decisions.

Key Roles & Responsibilities

• Analyze Primary & Secondary Sales Data (Region / Distributor / Outlet-wise)
• Identify sales gaps, low-performing markets, and growth opportunities
• Study population, geography, income & consumption patterns to predict demand
• Track existing product sales movement and new product performance in the market
• Monitor market trends, competitor activity, and new product launches in the innerwear category
• Map market demand vs production capacity & SKU availability
• Identify overstock, understock, slow-moving & fast-moving styles
• Support New Product Development (NPD) planning based on market feedback and sales trends
• Prepare sales forecasting & demand planning reports
• Develop MIS, dashboards, and analytical reports for management review
• Support sales strategy, territory planning & beat optimization
• Work closely with Sales, Marketing, Production, SCM & R&D teams
• Analyze sales team performance and provide data-based insights & appreciation reports

Qualification & Skill

sEducation

• :Any Degree (Engineering preferred
• )MBA / PG in Business Analytics / Marketing / Operations – Added Advantag

eTechnical Skills

• :Strong knowledge of Advanced Excel & Data Analysi
• sHands-on experience with Power BI / Tableau / Dashboard
• sKnowledge of Sales MIS, Forecasting & Demand Plannin
• gBasic understanding of ERP / Production Planning / SCM dat
• aAbility to convert data into actionable business insight

sAnalytical Mindset

• :Strong logical & numerical skill
• sGood business understanding of FMCG / Apparel / Innerwear market
• sStrong data-driven decision-making approac