Media Planner
Indexed description
Key Responsibilities
• Develop and execute ATL campaigns including TV, Print, FM, Outdoor, and Cinema.
• Prepare annual media plans aligned with marketing objectives.
• Coordinate with advertising agencies and media partners.
• Monitor media budgets and optimize media spends.
• Conduct post-campaign analysis and ROI evaluation.
• Support product launches and promotional activities.
• Track competitor campaigns and market trends.
Key Skills
• Media Planning & Buying
• Campaign Management
• Brand Communication
• Analytical & Presentation Skills
• Coordination & Negotiation
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