Digital Marketing Specialist - SEO

Role: Sr. SME

Experience:10-12 years

Location: Coimbatore (WFO)

STRATEGY & PROGRAMME OVERSIGHT · Own the traffic recovery programme plan end-to-end, ensuring all three phases deliver on time and on target. · Translate the programme strategy into weekly sprint plans with clear task ownership across the team. · Identify risks, dependencies, and blockers early and manage them before they impact delivery. · Maintain alignment between MinoriLabs' Capability Manager and the client on scope, progress, and strategic direction. · Coordinate with the client's paid media partner on programme deliverables, ensuring no gaps between organic and paid workstreams. CLIENT RELATIONSHIP MANAGEMENT · Serve as the primary day-to-day point of contact for the client stakeholder team. · Prepare and present structured weekly performance reports covering organic traffic, GSC metrics, MQLs, paid performance, and content output. · Manage the content and campaign approval process, ensuring turnaround within the 3-business-day SLA. · Proactively communicate progress, risks, and wins — no surprises in either direction. · Build trust with the client to support a transition into a Key Account Manager role post-engagement. SEO / AIO / AEO / GEO OVERSIGHT & QA · Review and approve all SEO deliverables: technical fixes, content rebuilds, schema implementations, and keyword strategies. · QA all content against E-E-A-T guidelines and Google's Helpful Content principles before client submission. · Validate AIO and AEO implementations (schema, FAQ structures, AI Overview readiness) for correctness and completeness. · Monitor GEO progress, ensuring topical authority content clusters and LLM citation strategy stay on track. · Interpret GSC, GA4, and rank-tracking data to identify what's working and where to accelerate.

REPORTING & ANALYTICS · Build and maintain the weekly KPI dashboard covering all primary and supporting programme metrics. · Translate data into clear, actionable insights for both the client and the internal delivery team. · Produce phase-end review reports at the conclusion of each programme phase. · Escalate anomalies (ranking drops, algorithm impacts, paid underperformance) immediately with a recommended response. · Ensure the engagement closes with documented SOPs, campaign settings, and a handover pack.

Must-Have Skills

· Digital Marketing Leadership: 8-12 years of digital marketing experience, including at least 5 years leading senior client delivery or account management. · SEO Expertise: Deep, hands-on knowledge of on-page, technical, and off-page SEO sufficient to independently review and QA all team deliverables. · AI Search Optimisation: Working understanding of AI Overview eligibility signals, schema optimisation, and content structuring for LLM-based search surfaces (AIO/AEO/GEO). · Analytics: Proficiency in GA4 and Google Search Console, with the ability to build and interpret dashboards independently. · Team Leadership: Proven ability to direct, motivate, and hold accountable a small specialist team in a remote/offshore setting. · Client-Facing Communication: Excellent written and verbal English, with experience presenting directly to US-based client stakeholders. ·

Good to have Skills

· Experience managing eCommerce or B2B digital marketing programmes for US-market clients. · Prior exposure to traffic recovery or rescue engagements with measurable before/after outcomes. · Working knowledge of SEMrush or Ahrefs, rank trackers, and crawl tools such as Screaming Frog. · Sufficient paid media literacy (Google Ads, Meta Ads, LinkedIn Ads) to review performance reports and coordinate with paid media partners.

Specific skills if any

· Structured thinker able to manage a complex, multi-workstream programme without losing sight of the overall goal. · Decisive under pressure, comfortable making judgment calls on strategy, scope, and prioritisation without waiting for consensus. · High client-facing EQ: able to manage expectations, deliver difficult updates, and maintain trust through performance and transparency.

Good to have Certifications If applicable

· Google Analytics, Google Ads, or SEMrush SEO Toolkit certification is an added advantage. · HubSpot Marketing certification is a plus.