Head of Marketing

About The Company

VMax Wellness is a health-tech and holistic wellbeing company committed to helping individuals become healthier, stronger, and more confident versions of themselves. Backed by a team of certified nutritionists and fitness experts, we combine technology, data-driven insights, and personalized care to prevent lifestyle-related diseases and drive sustainable health outcomes. At VMax, we’re redefining the future of wellbeing — where science, innovation, and human connection come together to empower individuals to live better every day. To find more about us, visit our website,vmax.fit

Role Description

The Head of Marketing will lead the marketing function at VMax Wellness, driving the organization’s brand, growth, and customer engagement strategies. This is a strategic onsite leadership role based in Coimbatore, responsible for building and executing high-impact marketing campaigns that align with business objectives. The ideal candidate brings 10–12 years of experience in marketing leadership, with a proven record of driving revenue, brand visibility, and digital presence in fast-paced, consumer-facing environments.

Roles And Responsibilities

Strategic Marketing Leadership

• Define the overall marketing vision and go-to-market strategy in line with VMax’s business objectives.
• Set marketing goals, key metrics and budgetary priorities; oversee allocation of marketing spend to maximise impact.
• Shape brand positioning, messaging and value proposition to differentiate VMax in the wellness marketplace.

Cross-Functional Collaboration

• Partner with senior leadership and other functions (Sales, Service Delivery, Operations, Product) to ensure marketing strategy is integrated with business operations.
• Facilitate alignment between marketing initiatives and other business priorities such as customer acquisition, retention, service delivery and revenue growth.

Team and Resource Management

• Build and lead a high-performance marketing team; define roles, recruit talent, mentor team members and drive performance culture.
• Manage external agencies, vendors and partners; ensure high quality, cost-effective delivery of marketing campaigns and initiatives.

Campaign & Channel Execution

• Oversee planning, execution and measurement of marketing campaigns across channels (digital, social, content, events, partnerships).
• Ensure brand consistency across all touchpoints and maintain the integrity of the brand in every execution.
• Monitor campaign performance, ROI and conversion metrics; optimise marketing tactics based on data and insight.

Customer & Market Insight

• Lead market research, competitive analysis and customer segmentation to identify new opportunities and growth areas.
• Use customer data and analytics to inform marketing strategy, improve customer journeys and drive better engagement and retention.

Innovation & Growth

• Introduce new marketing technologies, tools or methodologies to enhance efficiency, scale marketing operations, and stay ahead of trends.
• Lead product/brand launch initiatives, partnership marketing, influencer & PR programs to accelerate growth and brand impact.

Performance Tracking & Reporting

• Define, monitor and report marketing KPIs, dashboard metrics and campaign performance to senior leadership.
• Conduct regular reviews, articulate insights and recommend course-corrections to deliver on marketing objectives.

Key Requirements

• Education: Postgraduate degree in Marketing or a related field.
• Experience: 10-12 years in marketing leadership roles, ideally with exposure to brand, digital, performance-marketing, in B2C or health/wellness sectors.
• Strategic Mindset: Demonstrated ability to craft and execute marketing strategies that drive growth, brand awareness and engagement.
• Team Leadership: Proven experience in building, leading and developing marketing teams; strong interpersonal and communication skills.
• Analytical Orientation: Ability to leverage market data, customer insight and marketing analytics to inform decisions and optimise ROI.
• Digital & Omni-Channel Expertise: Strong knowledge of digital marketing, social media, content, performance channels, customer journeys, and emerging marketing tools.
• Commercial Acumen: Experience managing marketing budgets, tracking KPIs, measuring ROI, and aligning marketing with business outcomes.
• Collaboration: Ability to work closely with sales, product/service delivery, operations and other teams in a cross-functional context.
• Adaptability & Innovation: Comfortable operating in fast-paced, evolving environments; able to lead innovation, go-to-market launches and change initiatives.

What VMax Wellness Offers

• Comprehensive exposure with real-time experience in cross-functional operations and business execution.
• Mentorship and guidance through close interaction with senior leadership.
• Career development via a structured growth path based on performance and skill enhancement.
• A collaborative environment that encourages ownership, innovation, and teamwork.
• Purpose-driven impact by contributing to a company transforming how people approach health and wellbeing

Skills: digital,innovation,campaigns,operations,leadership,branding,marketing,wellness,digital marketing,pr,health