GM – Marketing | Leading Healthcare Brand

Title: General Manager- Marketing

Experience: 4–8 years

Location: Coimbatore

Compensation: 25–30 LPA (Based on experience)

Role Type: Full-time

Reporting To: Business Leadership

About the employer brand

A fast-growing, purpose-driven healthcare organisation focused on delivering accessible, affordable, and high-quality vision care across South India. With a growing network of hospitals and a strong reputation for clinical excellence, innovation, and patient-centric care, the organisation continues to expand its regional footprint while building long-term trust within the communities it serves.

As the organisation enters its next phase of growth, marketing is becoming a key business function focused on driving patient acquisition, strengthening regional presence, and delivering measurable business outcomes.

Role Overview

This is not a traditional brand marketing or CMO-track role. It is designed for a hands-on marketing operator who enjoys solving business problems through performance-driven marketing.

You will own demand generation, digital marketing, and channel optimisation while acting as the bridge between business leaders and external agency partners. Working in a lean, founder-driven environment, you will drive patient acquisition initiatives, optimise marketing ROI, and build scalable marketing systems across regional markets.

Initially, this is an individual contributor role with end-to-end ownership of marketing execution. As the organisation scales, the role offers the opportunity to build and lead a larger marketing function.

Responsibilities

Drive Growth & Demand Generation

• Partner with business leaders to understand regional priorities and translate them into high-impact marketing initiatives.
• Own end-to-end campaign execution from strategy and planning to launch, optimization, and performance reporting.
• Drive customer acquisition through digital channels including search, social, and performance marketing.

Lead Marketing Execution & Campaigns

• Convert business goals into clear creative and campaign briefs for agency partners.
• Build integrated marketing plans across digital and offline channels to strengthen brand presence and demand generation.
• Develop and manage content calendars that align with business priorities, campaigns, and seasonal opportunities.

Manage Agency Partnerships

• Manage relationships with creative, digital, and content agencies to ensure timely, high-quality execution.
• Track agency performance against defined KPIs, provide feedback, and drive continuous improvement.
• Evaluate, onboard, and collaborate with new marketing partners as the business scales.

Measure, Optimise & Improve Performance

• Own campaign analytics, marketing budget tracking, and ROI measurement.
• Continuously analyze performance, identify growth opportunities, and optimize campaigns to maximize business impact.
• Build a culture of experimentation by using insights and data to improve marketing effectiveness over time.

Ideal Candidate Profile

• Proven track record of driving growth for regional businesses, particularly across Tamil Nadu, Kerala, or other South Indian markets.
• Experience in healthcare, wellness, fintech, retail, or regional consumer businesses with a strong understanding of trust-led customer journeys.
• 4–8 years of performance marketing experience with clear ownership of P&L and business outcomes.
• Demonstrated success in managing external agencies and vendor partnerships to deliver marketing results.
• Demonstrated learning agility with the ability to challenge conventional playbooks, experiment, and adapt quickly.
• Comfortable working in founder-led organisations with fast decision-making and regular performance reviews.
• Experience working in promoter-led businesses, regional brands, family-owned enterprises, or bootstrapped startups.

Job Requirements

• 4–8 years of experience in performance marketing, digital marketing, growth marketing, or demand generation
• Experience working in founder-led, regional, or high-growth organisations is highly preferred
• Proven experience managing agencies and external marketing partners
• Strong understanding of conversion funnels, attribution models, channel economics, and customer acquisition metrics
• Hands-on experience with Google Analytics, Meta Ads, and digital performance tools
• Strong analytical mindset with the ability to make data-backed business decisions
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Experience balancing performance marketing with brand-building initiatives
• Familiarity with AI and LLM tools to improve marketing productivity is an advantage
• Working proficiency in Tamil is essential for collaborating with regional teams

Preferred Traits

• First-principles thinker who questions assumptions and builds solutions based on business context rather than standard playbooks.
• Strong ownership mindset with a bias for execution and measurable outcomes
• Comfortable working in lean, founder-driven organisations with fast decision-making cycles
• Experience scaling marketing initiatives with limited resources through agency and vendor partnerships
• Deep understanding of regional consumer behaviour and vernacular markets
• Curious, commercially minded, and driven by experimentation and continuous learning.

Why should you apply for this job?

• Lead growth marketing for one of South India's most trusted healthcare organisations.
• Own end-to-end demand generation with significant autonomy and business ownership.
• Work directly with senior leadership to influence strategic growth initiatives.
• Build scalable marketing systems that deliver measurable business impact.
• Grow into a broader marketing leadership role as the organisation expands.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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