Marketing Manager

Marketing Manager

ORGANIZATIONAL STRUCTURE

BUSINESS: CIRCOR INDUSTRIAL

LOCATION: COIMBATORE, INDIA

DIRECT REPORTING: Sales Manager Internal Sales

This role is intentionally defined as a Marketing Project Manager position to ensure focus on execution, structure and delivery, rather than isolated marketing actions.

Role Purpose

The Marketing Project Manager will be responsible for translating marketing strategy into concrete, executable initiatives.

The role acts as the central execution and coordination hub, ensuring that marketing initiatives are delivered on time, aligned with business priorities, and measurable.

This position is not pure content or communication role, but a project driven, structured execution role, working closely with Sales, Product, and Management.

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Profile & Qualifications

Required:

• 3–7 years of experience in marketing project management, marketing operations, or a comparable role

• Strong experience in B2B and/or industrial environments

• Proven ability to structure complex topics and translate strategy into execution

• Strong organizational and prioritization skills

• Experience working with cross functional teams

• Comfortable working independently and managing ambiguity

• Agility in English (written, spoken, read)

Nice to Have

• Experience with digital marketing tools, CRM or marketing automation

• Exposure to customer journey mapping and funnel based approaches

• Experience working with international stakeholders

Skills & Competencies

• Excellent project management skills

• Strong analytical and structured thinking

• Pragmatic, execution oriented mindset

• Clear and professional communication

• Ability to simplify complex topics

• Hands on, proactive attitude

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Key Responsibilities

1. Marketing Execution & Project Management

• Translate marketing strategy and roadmap into structured, executable workstreams

• Plan, coordinate and prioritize marketing initiatives across the customer journey

• Manage timelines, dependencies, and deliverables

• Ensure initiatives are executed progressively and realistically

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2. Stakeholder Coordination

• Act as the interface between Marketing, Sales, Product Management and external partners

• Collect and structure requirements from internal stakeholders

• Ensure strong alignment between marketing initiatives and sales needs

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3. Marketing Foundations & Tools

• Drive the implementation of core marketing foundations (messaging, positioning, content structure)

• Coordinate the development of marketing tools and assets (digital tools, content, enablement material)

• Ensure consistency across channels and initiatives

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4. Performance Tracking & Continuous Improvement

• Support the definition and tracking of marketing KPIs

• Monitor progress and effectiveness of initiatives

• Identify improvement areas and propose adjustments based on performance and feedback

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Scope of the Role

The Marketing Project Manager:

• Does not define the global marketing vision alone

• Owns the execution structure and delivery

• Ensuring that marketing efforts remain focused, prioritized and measurable

• Enables scalability of marketing activities over time

CIRCOR is an EEO Employer of Females/Minorities/Veterans/Individuals with Disabilities

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