Sales and Marketing Manager

Brooks Hotel is a luxury 4-star boutique property located in the heart of Dublin’s Creative Quarter. The hotel features 100 newly refurbished guest rooms designed for both elegance and comfort. Known for its refined design, personalised service, elegant guest rooms, and signature experiences—including the 62 Drury Street Bar & Brasserie, private cinema, curated lounge spaces and private meeting rooms—the hotel caters to both leisure and corporate travellers seeking an upscale, authentic Dublin stay.

INTRODUCTION TO THE ROLE:

The Sales & Marketing Manager is responsible for developing and executing the hotel’s commercial strategy to drive revenue, elevate brand presence, and strengthen Brooks Hotel’s position as one of Dublin’s leading boutique hotels. This leader will work with our cluster supports to oversee all sales activities, digital marketing, brand communications, partnerships, and revenue-generating initiatives while ensuring alignment with the MHL Hotel Collection brand standards.

KEY RESPONSIBILITIES:

• Sales & Revenue Growth
• Develop and implement annual sales plans to achieve room, F&B, event, and ancillary revenue targets.
• Proactively source, secure, and manage key accounts across corporate, leisure, MICE, and luxury travel markets.
• Conduct regular sales calls, client meetings, site inspections, and participation in industry events or trade shows.
• Collaborate closely with the Revenue Manager on pricing, forecasting, distribution strategy, and market analysis.
• Lead the creation of bespoke packages, seasonal offers, and market-specific promotions that align with business needs.
• Marketing & Brand Management
• Oversee all marketing activities including digital campaigns, content creation, website updates, and brand messaging.
• Manage social media strategy, ensuring consistent, high-quality content that reflects the hotel’s boutique identity.
• Coordinate photography, videography, creative assets, and visual branding across the hotel.
• Develop and manage the hotel’s annual marketing budget.
• Public Relations & Communications
• Build strong relationships with media, influencers, tourism boards, and brand partners.
• Oversee PR initiatives including press releases, media stays, and storytelling opportunities.
• Ensure all communications reinforce the hotel’s premium, design-led positioning.
• Guest Experience & Product Development
• Work cross-departmentally to ensure guest feedback informs product improvements and service enhancements.
• Support the development of new guest experiences, F&B concepts, and in-house events (e.g., cinema screenings, seasonal menus, strategic partnerships with neighbouring businesses).
• Maintain competitor intelligence and analyse market trends to keep the hotel ahead of industry developments.

Required Skills & Experience

• Minimum 3–5 years’ experience in a hotel or hospitality sales/marketing role, ideally within a luxury or boutique environment.
• Proven track record in achieving revenue targets and growing market share.
• Strong digital marketing expertise.
• Excellent communication, presentation, and negotiation skills.
• Creative, commercially minded, and highly organised with strategic thinking capabilities.
• Ability to build and maintain strong client and stakeholder relationships.
• Experience within the Dublin market or Irish hospitality sector is a strong advantage.

Personal Attributes

• Warm, polished, and professional manner aligned with the hotel’s boutique service ethos.
• Creative flair with an eye for design and brand storytelling.
• Self-motivated, results-driven, and confident operating autonomously.
• A collaborative team player who contributes positively to hotel culture.

What We Offer

• Competitive salary package with performance-based bonuses & pension contribution.
• Health & Wellness Contribution
• Opportunities for career development within the MHL Hotel Collection.
• Staff discounts across hotels, available both with MHL Hotel Collection.
• Complimentary meals on duty and wellness initiatives.

Due to the high volume of applications received, we regret that we are only able to contact candidates whose experience and profile closely match the requirements of the role. We sincerely thank all applicants for their interest and for taking the time to apply.