State Marketing Manager NSW

State Marketing Manager (NSW)

Lead the strategic brand repositioning and marketing evolution for our NSW Development business.

At Frasers Property Australia, we don’t just create buildings; we create belonging and places where people can thrive. We are known for delivering exceptional communities with integrity, innovation, and sustainability at the core.

The Opportunity

We are embarking on an exciting chapter of growth and brand evolution in New South Wales. As the State Marketing Manager (NSW), you will play a pivotal role in directing the planning, execution, and optimisation of marketing initiatives across the state, with a core focus on strategically repositioning the Development NSW business and the Frasers brand in the market.

Reporting directly to the Sales Director, NSW & VIC, you will act as a key commercial partner to the Development NSW and Sales leadership teams. In this role, you will lead a local marketing team to drive brand awareness, high-quality customer acquisition, and measurable revenue growth, seamlessly translating national brand strategy into highly successful, localised campaigns.

What you’ll do

• Direct the planning and execution of multi-channel marketing campaigns (digital, print, CRM, events, and PR) to drive lead generation and customer conversion.
• Drive the strategic repositioning of the Development NSW business and the Frasers Brand to elevate our market share, reputation, and presence.
• Optimise marketing spend and ROI by establishing a clear, data-driven performance framework, utilizing CRM metrics and digital marketing analytics.
• Lead, mentor, and foster a high-performance, collaborative, and accountable culture within your local state marketing team.
• Collaborate closely with internal stakeholders—including Development, Sales, Operations, and Customer Experience—to ensure strategic alignment across all campaigns.
• Manage and brief external creative, PR, media buying, and marketing agencies to ensure high-quality delivery and consistent brand representation.
  

What you’ll bring

• A Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• 5-10 years of dedicated marketing leadership experience, ideally within property development, retail, infrastructure, or a related commercial sector.
• A proven track record of executing high-performing integrated marketing campaigns, managing substantial budgets, and delivering strong commercial ROI.
• Outstanding stakeholder management skills with the executive presence to confidently present strategies and performance metrics to senior leadership.
• Technical comfort with MarTech & CRM systems, utilizing data to identify lead-funnel bottlenecks and optimize multi-channel performance.
• A proactive, resilient, and collaborative approach, with the adaptability to thrive in a fast-paced, dynamic property development environment.
  

Why join Frasers Property Australia?

• Meaningful projects: A global and diverse business means endless opportunities to work on purpose-led projects in exciting places.
• Exciting Careers: Growth and learning opportunities, global pathways, and supportive managers who ensure everyone in our business can reach their full potential.
• A Place to Belong: A brand and culture known widely in the industry for being purpose-led, customer-focused, and caring.
• The Right Balance: Enjoy the rare opportunity to hold a high-impact, leadership role while maintaining work-life balance in an environment that supports your wellbeing.
• The Perks: Access to a wide range of health & wellbeing benefits, 18 weeks paid parental leave, up to 2 weeks purchased leave, 50% off our global hotels, and generous discounts on FPA property purchases.
  

Build a career that matters.

If you are ready to take the next step in your career and join a company where your contribution plays a vital role in our success, we would be delighted to hear from you.

Don’t quite meet every single requirement but still believe you’d be a great fit for the job? We’ll never know if you don’t hit the ‘apply’ button…

Discover much more about working with Frasers Property Australia here: www.frasersproperty.com.au

At Frasers Property, we are committed to creating 'Proud Communities' both in the places we build and the teams we grow. We value diversity in all its forms and actively foster an inclusive culture where everyone feels they belong. We are proud to have a Reconciliation Action Plan and strongly encourage Aboriginal and Torres Strait Islander candidates to apply. We also welcome applicants from all backgrounds, including different genders, ages, cultural backgrounds, sexual orientations, and people with all abilities.