ABX Product & Insights Manager

Job Summary

JOB DESCRIPTION

The ABX Product & Insights Manager is responsible for the management of the Firm’s ABX platform including strategy, operational execution, and adoption to support account-based experiences (ABX) and revenue growth. This role leads account list and audience design, buyer journey and intent topic strategy, segmentation, and activation readiness to enable consistent execution across paid media, web personalization, sales engagement, and marketing automation in partnership with marketing channel owners and other stakeholders.

This position delivers reporting and insights on account engagement, buying signals, and audience performance; translates stakeholder needs into platform requirements and priorities; and partners with Marketing Operations (MOPs) to uphold governance, data integrity, and scalable processes across Demandbase and connected systems. This role also drives enablement and adoption through training, office hours, documentation, and usage monitoring, while supporting continuous improvement aligned to ABX standards.

Job Duties

• Serves as the Demandbase business product owner, managing platform priorities, backlog, requirements, and change management to support ABX strategy and business outcomes
• Owns account list strategy, audience design, buyer journey models, intent topic strategy, segmentation, and activation readiness for ABX programs
• Partners with channel owners to activate audiences across paid, web, email, and sales channels and validate targeting, measurement, and execution plans
• Builds, maintains, and publishes dashboards and recurring insights on account engagement, intent, reach, pipeline influence, and audience performance by segment and campaign
• Monitors audience health and platform usage, identifies performance trends or discrepancies, and collaborates with various marketing functions to address data quality, taxonomy, and integration issues
• Defines and supports governance, standards, QA processes, and documentation for audience creation, naming conventions, activation readiness, and ongoing platform use in partnership with MOPs
• Leads enablement programs, including training sessions, office hours, job aids, stakeholder communications, and adoption monitoring with follow-up coaching and optimization
• Manages platform support intake for ABX users, triage requests, coordinate issue resolution and vendor escalations as needed, and tracks follow-up actions to closure

Supervisory Responsibilities

Other duties as required

• N/A

Qualifications, Knowledge, Skills, And Abilities

Education

• Bachelor’s degree required; focus in Marketing, Communications, Business Administration, Data Analytics, or Project Management, preferred

Experience

• Five (5) or more years of marketing or communications experience, including (3) or more years of ABM/ABX operations experience, required
• Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred

License(s)/Certification(s)

• N/A

Software

• Proficient in Microsoft Office Suite, required
• Experience with Demandbase or similar ABM platform, required
• Experience with CRM systems, required; prior experience with MS Dynamics, preferred
• Experience with AI tools and technology (i.e., Copilot), preferred

Language

• N/A

Other Knowledge, Skills & Abilities

• Strong understanding of ABM/ABX concepts, audience strategy, and account segmentation methodologies
• Ability to define operating standards, enforce governance, and drive cross-functional adherence
• Advanced analytical skills for interpreting engagement, intent, and funnel performance signals
• Ability to translate stakeholder needs into clear requirements, user stories, acceptance criteria, and prioritized roadmaps
• Strong facilitation and enablement skills for training delivery, office hours, and adoption coaching
• Strong communication skills and ability to present insights and recommendations to marketing and sales stakeholders
• Ability to manage multiple initiatives with clear prioritization, deadlines, and documented decision-making

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.

National Range: $90,000 - $110,000

Maryland Range: $90,000 - $110,000

NYC/Long Island/Westchester Range: $90,000 - $110,000

About Us

At BDO, how we show up matters. We build strong relationships by supporting one another, our clients, and our communities with care, curiosity, and a commitment to helping one another grow and succeed. Here, you’ll find meaningful work, leaders invested in your success, and opportunities to build a career around what matters most to you.

Our purpose is to be the people our clients count on to grow with confidence and achieve what matters most. Our values guide how we bring that purpose to life each day. Together, they shape how we work with one another, serve our clients, and create meaningful impact.

BDO provides assurance, tax, and advisory services to clients across the U.S. and around the world. No matter your role, you’ll be part of a team helping clients navigate complexity and move forward with clarity.

We are proud to be an ESOP company, offering participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. As a qualified retirement plan, the ESOP is a meaningful addition to our comprehensive compensation and Total Rewards benefits* offerings. It also reinforces an ownership mindset that strengthens our connection to one another, our clients, and the future we’re building together.

Learn more about our benefits: BDO Total Rewards encompass more than traditional benefits. Click here to find out more !

• Benefits may be subject to eligibility requirements.

Equal Opportunity Employer, including disability/vets

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

"BDO USA, P.A. is an EO employer M/F/Veteran/Disability"