Associate GM - Marketing (Req. 2200)

• Market Leadership & Consumer Insights
• Develop and own the marketing strategy for Brigade's Residential business across Chennai and Tamil Nadu.
• Continuously evaluate macroeconomic trends, real estate demand patterns, customer sentiment, competitor movements and regulatory developments impacting residential real estate.
• Establish a robust market intelligence framework to generate actionable insights on pricing, product preferences, micro-markets, inventory movements and consumer behavior.
• Serve as the strategic advisor to Business Heads on customer trends, demand forecasting and market opportunities.

• Partner with Business Development, Design and Engineering teams during land acquisition and project conceptualization stages.
• Influence product configurations, unit mix, specifications, amenities and positioning based on market demand and customer insights.
• Lead go-to-market strategy development for all launches, including project branding, positioning, pricing recommendations and launch planning.
• Ensure Brigade's projects maintain differentiation against competing developments.

• Strengthen Brigade's brand equity and leadership position across Chennai and Tamil Nadu.
• Develop long-term brand-building initiatives that enhance awareness, preference and trust among target customer segments.
• Drive integrated marketing strategies across digital, traditional, experiential, influencer and PR channels.

Demand Generation & Sales Enablement

• Lead demand generation efforts for all residential projects to support business revenue targets.
• Establish lead generation frameworks and marketing funnel metrics across projects.
• Continuously monitor lead quality, conversion trends, customer acquisition costs and campaign effectiveness.
• Partner closely with Sales teams to improve velocity across the sales funnel.

• Lead development of pricing recommendations by leveraging customer demand insights, competitor benchmarking and market trends.
• Monitor inventory absorption rates and market performance to recommend pricing interventions and sales acceleration initiatives.
• Provide regular market intelligence reports and growth recommendations to business leadership.

• Drive customer sentiment tracking through structured VOC (Voice of Customer) programs.
• Ensure customer feedback influences future project planning, communication and experience design.
• Monitor digital reputation, social listening insights and customer engagement metrics.

• Develop marketing operating frameworks, SOPs, performance dashboards and campaign governance mechanisms.
• Ensure consistency in brand communication across projects and channels.
• Drive marketing automation, digital transformation and analytics adoption within the function.

• Own the regional residential marketing budget across Chennai and Tamil Nadu.
• Drive marketing ROI optimization through data-driven investment decisions.
• Monitor effectiveness of spends across digital, media, events, channel marketing and branding activities.
• Ensure optimal deployment of resources to maximize sales velocity and business returns.

• Lead and develop a high-performing marketing organization through functional teams.
• Build succession plans for all critical marketing positions.
• Coach and mentor future marketing leaders within the organization.
• Foster a culture of innovation, consumer-centricity and analytical decision-making.

• Deep understanding of Chennai and Tamil Nadu residential real estate market.
• Strong understanding of consumer behaviour and regional cultural nuances.
• Expertise in project launches, product positioning and pricing strategy.
• Strong digital marketing, analytics and brand management capabilities.
• Ability to influence senior stakeholders and business decisions.