Marketing Manager - Demand Generation B2B

Company

Brief Description

Global Rescue is the world’s leading membership organization providing integrated travel risk management services, including medical, security, intelligence and crisis response services to consumers, enterprises and governments. Founded in 2004 Global Rescue’s unique operational model provides best-in-class services that identify, monitor, and respond to threats and emergencies. For more information, please see www.globalrescue.com.

CULTURE

Global Rescue isn’t your average place to work and that’s why we’re comfortable saying we’re not for everyone. Our team of passionate, mission driven professionals have redefined the travel risk and crisis management industry and helping save lives every day. We are a high-performance organization operating on a global scale. Our team is made up of driven, passionate, adventurous, team players who have a “get it done mentality.” The overall ethos is “no job too big or too small;” this is a place where one needs to be prepared to roll up your sleeves and get things done no matter your title. The culture of the company is fast-paced, collaborative and entrepreneurial, you’ll never get bored or too comfortable working at Global Rescue.

Role Overview

The Demand Generation Marketing Manager is responsible for executing strategies that drive qualified partner leads and build pipeline at the top of the funnel. This role focuses on B2B lead generation across the partner ecosystem. In addition to developing demand generation campaigns, this role drives acquisition efforts by organizing webinars, creating thought leadership, developing lead nurture communications, expanding association relationships, creating partner-facing collateral, assisting with outbound initiatives and maintaining robust performance reporting. The role will also manage the Marketing & Events Coordinator, ensuring that trade shows and partner events contribute meaningfully to pipeline growth. This role is essential to our partner lifecycle team and reports directly to the Head of Channel Marketing.

Key Responsibilities

Lead Generation Strategy & Execution

• Significant experience developing & implementing campaigns to acquire and engage new partner leads across digital channels in collaboration with the Digital Marketing team (paid search, ai tools, display, paid social, retargeting, geotargeting, etc.).
• Expand lead gen initiatives through strategic partner collaborations, co-marketing opportunities and events.
• Design, organize, and execute webinars to attract, educate, and convert prospective partners.
• Develop and execute lead nurture email campaigns tailored to specific partner types and stages of the funnel.
• Assist in outbound lead generation efforts (list development, campaign coordination, and sales alignment).

Content, Collateral & Campaign Support

• Collaborate with design and content teams to create compelling partner acquisition collateral (presentations, one-pagers, thought leadership, case studies, guides, digital assets).
• Ensure consistency of messaging and positioning across all lead generation and partner acquisition campaigns.
• Coordinate with sales enablement teams to ensure campaign materials are effectively used in outreach.

Team Management & Collaboration

• Manage and mentor the Marketing & Events Coordinator, ensuring event execution aligns with partner acquisition goals.
• Partner cross-functionally with marketing, sales, and operations to align campaigns with business development priorities.
• Assist in onsite staffing of tradeshows and other events, as needed.
• Provide support to the channel partner and marketing teams and assist with various projects as needed.

Analytics & Performance Reporting

• Define, track, and report on KPIs for partner lead generation (volume, quality, conversion, ROAS, engagement, reach, etc).
• Develop and maintain dashboards and performance reports to track progress and share insights with stakeholders.
• Continuously test, optimize, and refine campaigns based on performance data and market trends.

Qualifications

• BA/BS degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 3-5 years of relevant marketing experience, preferably B2B demand/lead generation focus
• Experience with marketing segmentation and webinar platforms.
• Strong skills in campaign reporting and analytics.
• Excellent communication, organizational, and project management skill.
• Ability to work flexible hours and travel as needed for the role
• Attention to detail is critical, customer service is a must and a team player is key
• Ability to thrive in a fast-paced environment
• Nice to have but not required
• Experience with SharePoint, ClickDimensions or other ESPs, Dynamics or other CRM systems, Monday.com, and Adobe Creative Suite programs.
• Experience running webinars and nurture dip campaigns
  

LOCATION: Dorado, Puerto Rico OR Lebanon, NH + travel

COMPENSATION: Based on experience + bonus + benefits