Marketing Manager

As Marketing Manager, you will be the commercial engine of the Corporate Brand & Engagement team. Your mission is to translate Intelcia's positioning into structured B2B marketing initiatives that strengthen client engagement and serve the Group's international growth ambition.

This is a hands-on, high-ownership role. You will work at the intersection of brand, marketing and sales, designing and executing programs that build Intelcia’s external positioning and perception in the industry. You will report to the Marketing Director and work in close collaboration with regional brand and marketing teams, sales and business development leads, and the broader support function teams.

What You Will Own

Commercial Marketing & Content

Develop and write group-level marketing narrative, messaging and content for Intelcia’s B2B marketing assets: value propositions, business lines positioning, sector narratives, and campaigns messaging aligned with Intelcia’s priorities.

Conduct market intelligence and competitive benchmarking to inform value proposition evolution and content strategy.

Write and produce commercial marketing content: client use cases, success stories, KSPs (Key Selling Points) and sector POVs that equip sales and business teams to engage with the industry.

Establish a common standard and unified approach for interactions with clients including global accounts, client visits and international events, ensuring consistent approach across regions.

Thought Leadership & Industry Authority

Support building Intelcia's voice and authority in the industry by executing thought leadership initiatives targeting industry analysts, sector influencers and key B2B audiences

Own the ideation, content strategy and messaging angles for LinkedIn and other B2B channels, working in close collaboration with the Digital Marketing team for deployment and performance tracking.

Write long-form and short-form content, LinkedIn posts and angles, sector POVs, and messages to keep Intelcia visible and relevant in the market.

Track analyst coverage, competitor positioning and market signals to keep Intelcia's content ahead of the curve and commercially relevant

Demand Generation & Pipeline Contribution

Deploy and execute ad-hoc B2B demand generation programs to support international expansion in collaboration with Sales and Business Development teams.

Work with the Digital Marketing team on campaign deployment and performance tracking, ensuring programs are optimised with clear funnel management (MQL to SQL).

Share best practices and frameworks with regional teams for local optimisation.

Profil Recherché

What We Are Looking For

Experience

• Bachelor's or Master's degree in Marketing, Communications or Business School
• 6 to 10 years of experience in B2B marketing, Product/Brand Marketing or Growth Marketing, preferably in a technology, consulting or professional services environment
• Strong understanding of B2B sales cycles and client decision-making dynamics
• Background in international or multi-regional marketing environments is a plus

• Strong command of the full B2B marketing funnel, from market positioning and messaging to lead generation and pipeline conversion
• Proven ability to build and execute structured marketing programs, not just campaigns
• Proficient in marketing and collaboration tools including HubSpot, LinkedIn Campaign Manager; Salesforce, Notion and SEO/SEM and paid media logic
• Solid understanding of market research and competitive intelligence methodologies
• Excellent content and copywriting skills in English and French
• Strong analytical mindset, comfortable setting KPIs, reading funnel data and translating insights into actions