Marketing Operations Manager

Key Responsibilities

The role is split roughly 50/50 between operational program management and foundational product marketing:

1. Operational & GTM Strategy (50%)

• Centralization: Manage and track dozens of weekly/monthly feature launches, campaigns, and GTM activations. ( Described as "managing a program for the programs" rather than being a producer for a single campaign).
• Structure Building: Build operational workflows, trackers, and systems from scratch rather than just maintaining existing ones.

2. Foundational Product Marketing (50%)

• Product Marketing Basics: Develop positioning, overall value propositions, and use cases.
• Legal & Claims: Partner with the legal team to establish, test, and approve product marketing claims.
• Research & Segmentation: Assist the broader organization with quantitative segmentation of target personas, audiences, and positioning (collaborating heavily with the internal research/insights arm).

3. AI Automation (Emerging Priority)

• Workflow Optimization: Document team workflows and identify opportunities to save time using AI agents and tools.
• Prototyping: Directly prototype agentic workflows using consumer tools. The candidate is expected to lead this independently and pull in technical engineering resources only when blocked.

## Candidate Profile & Requirements

Must-Have Qualifications

• Strong Operational / Program Management Background: This is highly prioritized over a pure marketing background. Must excel at distilling complex, multi-stream information into clear, digestible systems.
• Full-Funnel Marketing Literacy: Needs to understand the entire marketing funnel (from brand strategy and campaigns down to growth, web, and performance), though deep execution in every single channel is not required.

Hands-on AI Proficiency: Must actively use and be passionate about AI in their daily workflows/personal life. Should be comfortable building basic dashboards and prototyping AI workflows