Marketing Traffic Manager
Indexed description
Key Responsibilities
Workflow Management
- Manage the intake of all marketing requests.
- Prioritize projects based on business needs.
- Assign work to creative, content, digital, and production teams.
- Balance workloads across team members.
- Create and maintain project schedules.
- Monitor project progress and deadlines.
- Identify potential bottlenecks and resolve scheduling conflicts.
- Coordinate cross-functional collaboration.
- Allocate internal resources effectively.
- Coordinate external agencies and freelancers when required.
- Ensure optimal utilization of team capacity.
- Serve as the primary point of contact between marketing stakeholders and production teams.
- Provide regular project status updates.
- Facilitate project kickoff and follow-up meetings.
- Ensure projects follow established workflows.
- Improve operational efficiency.
- Recommend process enhancements.
- Maintain documentation and project tracking systems.
- Generate reports on:
- Project completion
- Resource utilization
- Team capacity
- Delivery performance
- Workflow efficiency
- Bachelor's degree in Marketing, Business Administration, Project Management, or a related field.
- 4–7 years of experience in marketing operations, project management, creative operations, or traffic management.
- Experience working with creative and digital marketing teams.
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