Marketing Director - Real Estate Development

Marketing Director | MAF Properties | Development Egypt

Role Summary

The Marketing Director is responsible for leading and executing the marketing strategy for the real estate portfolio in Egypt. The role oversees all marketing activities across multiple developments in East and West Cairo, covering various real estate asset classes. As the senior marketing leader on the ground, the Director drives brand positioning, market penetration, and commercial performance while ensuring alignment with overall corporate objectives.

ROLE PROFILE

• Develop and execute the overall marketing strategy, annual plan, and budget for Egypt’s large-scale real estate portfolio.
• Lead marketing initiatives across multiple developments and asset classes, ensuring strong market positioning and commercial performance.
• Drive data-driven campaigns aligned with sales, lead generation, and customer acquisition objectives.
• Safeguard brand identity and oversee localized content, messaging, and storytelling across all projects.
• Manage and optimize relationships with marketing, PR, and production agencies to ensure quality, efficiency, and ROI.
• Direct major project launches, events, roadshows, broker activations, and premium customer experiences within sales centers.
• Oversee digital marketing, paid media, social media presence, and community engagement to maximize brand visibility and lead generation.
• Lead marketing governance, budget management, performance reporting, and team development to support business growth and revenue objectives.

• 12+ years experience in marketing strategy, portfolio marketing, project launches, and campaign management within the Egyptian real estate sector.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; MBA preferred.
• Strong expertise in multi-asset portfolio management, brand governance, and premium brand positioning.
• Proven leadership capabilities with experience managing senior stakeholders, teams, and cross-functional initiatives.
• Advanced agency, PR, vendor, and partnership management experience within the local Egypt market.
• Strong commercial and financial acumen, including budget ownership, ROI optimization, performance reporting, and business growth management.