VP of Marketing Operations

About MoveSmart Rentals

MoveSmart Rentals is a Canadian leasing-services company helping property owners market rental properties, attract qualified tenants, and navigate the leasing process with greater speed, visibility, and support.

The business brings together property marketing, listing coordination, lead generation, digital tools, customer communication, and leasing support within one service model.

As MoveSmart Rentals expands into additional markets, we are investing in a more advanced marketing function capable of driving property-owner acquisition, strengthening the brand, improving local visibility, and supporting long-term growth across Canada.

The Position

MoveSmart Rentals is looking for a Vice President of Marketing to take ownership of the company’s marketing strategy, customer-acquisition engine, brand growth, and marketing infrastructure.

This is a senior leadership position for someone who has built and managed complex marketing functions across several markets, customer groups, campaigns, or business lines.

The person hired will be responsible for creating a more structured and measurable marketing organization. This includes deciding how work is prioritized, how campaigns are developed, how budgets are allocated, how leads are tracked, how teams are organized, and how performance is connected to customers and revenue.

The role will oversee property-owner acquisition, paid advertising, local-market growth, content, social media, SEO, reputation, public relations, partnerships, creative production, reporting, AI, automation, and marketing technology.

We are not looking for someone whose experience is limited to campaign management or one marketing channel. We need an executive who can build the full marketing function and hold it accountable for business results.

Areas of Leadership

The Vice President Of Marketing Will Be Responsible For

• Property-owner acquisition across multiple Canadian markets
• Paid campaigns across Google, Meta, LinkedIn, YouTube, TikTok, and other relevant platforms
• Lead-generation funnels, landing pages, remarketing, and conversion improvement
• Social media, content planning, publishing, and community engagement
• Video, photography, design, copywriting, testimonials, and other creative production
• SEO, local search, location pages, citations, backlinks, reviews, and Google Business Profiles
• Brand reputation, review growth, public complaints, and negative-review response
• Public relations, partnerships, awards, media, events, podcasts, and thought leadership
• Marketing dashboards, lead reporting, attribution, budget management, and customer-acquisition performance
• Internal, offshore, freelance, agency, and project-based marketing resources
• CRM workflows, automation, AI tools, analytics, websites, and marketing software
• Brand consistency, public messaging, customer trust, and quality assurance

Responsibilities

• Develop and lead the overall marketing strategy for customer acquisition, market growth, brand visibility, and reputation
• Build a clear operating structure for campaign requests, planning, production, approvals, launches, reporting, and performance review
• Create consistent standards for brand messaging, creative quality, public communication, and customer-facing materials
• Lead paid-media strategy and determine how advertising budgets are allocated across platforms, audiences, markets, and campaigns
• Improve the quality of property-owner leads, booked consultations, conversion rates, and customer-acquisition costs
• Establish clear reporting from initial inquiry through qualified lead, booked appointment, signed customer, active listing, and revenue
• Create strong working relationships between marketing, sales, leasing operations, customer service, finance, and technology
• Lead content, social media, video, creative, SEO, local search, PR, reputation, and partnership initiatives
• Develop repeatable marketing plans for launching and growing new cities and service areas
• Improve search visibility, Google rankings, reviews, brand awareness, and public trust in target markets
• Partner with technology and CRM teams to improve forms, tracking, lead routing, call tracking, landing pages, follow-up automation, and attribution
• Use AI, automation, and marketing software to improve speed, output, accuracy, reporting, and cost efficiency
• Manage and evaluate media buyers, designers, writers, editors, SEO specialists, social media resources, analysts, PR support, and marketing coordinators
• Oversee external creators and partners, including videographers, photographers, influencers, event teams, podcast teams, and agencies
• Build executive reporting that clearly shows advertising spend, qualified leads, appointments, conversions, acquisition costs, SEO growth, reviews, and revenue impact
• Balance priorities across markets, departments, leadership requests, campaigns, launches, and growth initiatives
• Recruit, train, coach, and evaluate members of the marketing team
• Address weak performance, missed deadlines, inefficient spending, tracking problems, inconsistent messaging, and quality concerns
• Present leadership with clear findings, risks, recommendations, resource requirements, and growth opportunities

Experience And Qualifications

• Minimum 10 years of progressive marketing experience
• At least 5 of those years must have been in a senior marketing leadership role
• Relevant senior roles may include Vice President of Marketing, Chief Marketing Officer, Head of Marketing, Marketing Director, Head of Growth, or a comparable position
• Senior experience must include direct ownership of strategy, budgets, team performance, execution, and measurable business outcomes
• Experience managing marketing across several markets, brands, business units, customer segments, or client accounts
• Strong experience in performance marketing, lead generation, service-based marketing, agency operations, or multi-location growth
• Experience managing remote, offshore, freelance, agency, and project-based resources
• Strong paid-advertising experience across Google, Meta, LinkedIn, YouTube, TikTok, retargeting, landing pages, funnels, and conversion tracking
• Strong understanding of lead quality, customer acquisition, attribution, sales conversion, budget optimization, and revenue reporting
• Experience connecting marketing activity to CRM data, booked appointments, signed customers, active listings, or revenue
• Strong SEO and local-search experience, including Google Business Profiles, location pages, citations, backlinks, reviews, content, and ranking improvement
• Experience managing reputation, public complaints, negative reviews, review-generation programs, PR, media, awards, events, and brand credibility
• Strong understanding of brand positioning, public messaging, creative direction, customer trust, and customer perception
• Experience working with developers, CRM teams, website teams, automation specialists, analysts, and technology vendors
• Strong practical experience using AI, automation, and software to improve marketing productivity and decision-making
• Experience managing marketing budgets, team output, campaign performance, acquisition costs, and business results
• Experience building marketing processes, reporting systems, approval structures, playbooks, and quality controls
• Strong leadership, communication, organization, decision-making, and accountability skills
• Ability to work successfully in a fast-moving, founder-led environment
• Ontario or GTA-based candidates are preferred
• Ability to attend meetings, shoots, events, planning sessions, and launches in Vaughan when required

Experience That Would Be Especially Relevant

• Real estate, rentals, leasing, property management, brokerage, or home services
• Lead generation for property owners, investors, or high-consideration service customers
• Multi-city or multi-location growth
• Building local-market launch strategies
• Improving lead quality and sales conversion
• Managing marketing for service businesses with strong reputation requirements
• Agency leadership or responsibility for managing outside agencies
• Building distributed or offshore marketing teams
• CRM implementation and end-to-end marketing attribution
• Referral, partnership, community, and event marketing
• National or regional brand expansion
• Reputation recovery or review-growth programs

Who We Are Looking For

You are a senior marketing leader who knows how to turn strategy into a reliable operating function.

You understand that success is not measured by activity alone. More posts, more clicks, and more inquiries only matter when they produce qualified property owners, booked appointments, signed customers, listings, and revenue.

You know how to build teams, assign ownership, create reporting, control budgets, and establish standards without becoming involved in every individual task.

You are comfortable managing internal staff, offshore resources, freelancers, agencies, creators, technology, AI, and automation within one coordinated structure.

You can identify weak performance quickly, challenge poor decisions, improve accountability, and keep marketing focused on business priorities.

You also understand the importance of trust in a property-services business. Brand reputation, reviews, public communication, local visibility, and customer experience are treated as core growth drivers.

How Performance Will Be Measured

Success In This Role Will Include

• A consistent and predictable flow of qualified property-owner leads
• Better visibility into how marketing activity converts into customers, listings, and revenue
• Improved lead quality and appointment conversion
• Controlled customer-acquisition costs
• Stronger paid-media performance across target markets
• Successful launches and growth in new cities and service areas
• Improved Google rankings, local visibility, reviews, and reputation
• Clear and consistent brand messaging
• Higher-quality creative and content output
• Reliable campaign planning, deadlines, approvals, and reporting
• Clear responsibilities and accountability across the marketing team
• Effective use of internal, offshore, freelance, agency, and project-based resources
• Practical use of AI and automation to increase efficiency
• Better alignment between marketing, sales, operations, technology, and leadership
• Clear executive recommendations supported by useful data

Earnings and Incentive Plan

• This role offers an annual base salary of up to C$160,000, depending on the candidate’s experience, qualifications, leadership background, and the scale of the marketing teams and budgets they have previously managed.
• The successful candidate will also be eligible to earn up to C$60,000 annually through a performance-based leadership incentive.
• The incentive is intended to reward measurable commercial impact, including improvements in customer acquisition, conversion performance, marketing efficiency, brand visibility, market expansion, team productivity, and the development of scalable marketing systems.
• At full achievement, total annual compensation may reach C$220,000.
• The final compensation package will reflect the candidate’s senior marketing leadership experience, history of managing complex teams and budgets, multi-market or multi-brand background, and demonstrated ability to build marketing operations that produce reliable business results.

Work Arrangement

This is a hybrid position.

The Vice President of Marketing will be expected to attend the Vaughan office when needed for leadership planning, strategy meetings, campaign launches, shoots, partnerships, events, and other important business initiatives.

This is an opportunity to build the marketing function behind a growing Canadian leasing-services company and directly influence customer acquisition, local-market expansion, brand reputation, and long-term growth.