PR, Influencer & Partnerships Manager — Romania

PR, Influencer & Partnerships Manager — Romania

About Coral Club

Coral Club is an international wellness company founded in 1998 in Toronto, Canada. We develop products that support health, hydration, beauty, and an active lifestyle. With more than 20 offices across Europe, the Americas, and Asia, Coral Club products are trusted by customers worldwide

For the Romanian market, we are looking for a PR, Influencer & Partnerships Manager who will play a key role in increasing Coral Club's brand awareness, building strong relationships with local influencers, media representatives, wellness and business communities, and developing impactful partnership projects. In addition to Romania, the role will also support selected PR and partnership initiatives for the Moldovan market, with future opportunities to expand responsibilities across other Central European markets as the business grows.

Key Responsibilities

Develop and execute the PR, Influencer Marketing & Partnerships strategy for the Romanian market

Support PR, influencer marketing, and partnership activities for the Moldovan market in close collaboration with the regional team.

Identify, select, and manage collaborations with micro, macro, and top-tier influencers

Build and maintain a strong network of loyal bloggers, content creators, and brand ambassadors

Represent Coral Club in negotiations with influencers, partners, media representatives, and local communities

Identify and develop partnerships within the wellness, fitness, beauty, lifestyle, and business sectors

Organize and coordinate PR activities, including events, media projects, influencer campaigns, gifting initiatives, and special activations

Build relationships with local media outlets and online publications to increase brand visibility and awareness

Monitor market trends, competitors, communication opportunities, and emerging industry developments

Prepare monthly performance reports covering reach, engagement, PR value, campaign results, and overall effectiveness

Integrate digital tools and innovative approaches into PR and influencer marketing activities

Develop and implement the PR, Influencer & Partnerships roadmap for Romania for 2026–2027

Key Performance Indicators (KPIs)

Growth of Coral Club brand awareness in Romania

• Quantity and quality of media coverage across traditional and digital channels
• Achievement of influencer campaign KPIs, including reach, engagement, clicks, conversions, and content quality
• Expansion of Coral Club's ambassador network and loyal influencer community
• Number and quality of strategic partnerships across wellness, fitness, beauty, lifestyle, and business sectors
• Improvement of Coral Club's brand perception and reputation in the Romanian market

Approximate Role Distribution

• Influencer Marketing — 50%
• Partnerships & Events — 30%
• PR & Media Relations — 20%

Requirements

4–5+ years of experience in PR, Influencer Marketing, Communications, Brand Partnerships, or related fields within the Romanian market

Proven experience working with influencers across different tiers, including micro, macro, and top-tier creators

Experience negotiating with influencers, media representatives, partners, communities, and event organizers

Hands-on experience organizing PR activities, events, special projects, gifting campaigns, and partnership initiatives

Strong understanding of the Romanian media landscape, influencer ecosystem, and local communication practices

Experience with or practical understanding of crisis communications and reputation management

An established network of relevant contacts within media, influencer communities, wellness/business networks, and event venues or platforms

Ability to evaluate campaign performance using digital and PR metrics, including reach, engagement, clicks, conversions, and PR value

Strong analytical skills and the ability to prepare clear and actionable reports

Highly autonomous, proactive, and capable of building processes from the ground up

Romanian — Native/Fluent

English — Upper-Intermediate to Advanced (B2–C1)

Russian language skills will be considered an advantage

What Coral Club Offer

• Competitive compensation package
• Private medical insurance
• Remote or hybrid work format
• Flexible working hours and a high level of autonomy
• International environment and access to expertise from colleagues across multiple markets
• Professional growth opportunities as the business expands in Romania
• Regional career growth opportunities, starting with Romania and Moldova and expanding into additional Central European markets as the business grows.
• Employee discounts on Coral Club products

Why This Role Is Exciting

• A unique opportunity to build and shape the PR and Influencer Marketing function for Coral Club in Romania
• High level of influence on brand strategy, partnerships, and market positioning
• Ability to create projects with visible impact on both business performance and brand reputation
• Access to international expertise, resources, and best practices from a global team
• Freedom to test new ideas, unconventional formats, and locally driven initiatives

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