RGM Category/Portfolio Manager

Coca-Cola HBC Romania is the leader of the non-alcoholic beverage companies in Romania, top exporter, top employer and most sustainable company as externally recognized for 8 years in a row. Our company employs around 1500 people and serves 8.4 million people with a unique portfolio of quality brands.

We are committed to refresh the world and make a difference. We recognize the need to inform, motivate and engage our colleagues. We don’t only build and sell brands that people love, we also focus on social and environmental responsibility to create a better future after us. Are you passionate about driving positive environmental and social change? Come and join us. The suitable candidate has the capacity to think strategically, collaborate cross-functionally, simplify complexity.

If you’re ready to discover and Open Up Your Potential, as part of a cohesive restless team that always wants to raise the bar and lead the way, join us at Coca-Cola HBC.

Play to Grow and Win, Do you?

Responsibilities?

• Occasion: Understands the shopper and consumer behavior and defines the best consumer occasion for each type of package and customer
• Brand: supports the marketing and sales teams in developing the brand strategy by providing facts-based insights and by suggesting commercially relevant tactics at brand level
• Pricing: performs analysis of the pricing positioning vs. the competition and evaluates competition strategy; proposes the best positioning and strategy for each category and product, based on company strategy and market realities
• Pack: analyses the pack architecture and proposes the best strategy for packaging at channel and product level
• Channel: supports the overall channel strategy, by tailoring the company strategy to each specific channel particularities and profile in order to build a win-win approach
• Projects: Acting as a key stakeholder for projects concerning pack price architecture and drives for efficiency
• Key part in the process of translating the commercial strategy into the market
• Tracking the commercially relevant KBIs to monitor progress and suggest, when needed, corrective actions
• Supports the marketing teams in building the “selling stories” to the sales teams
• Develops and delivers trainings for the sales teams for the strategy set for each packaging type, price, channel.
• Is actively involved in the projects of the departments and participates in optimizing procedures
• Coordinates the Single Serve initiatives

Are these your secret ingredients?

• Min. 5 years in Commercial / Trade Marketing roles, ideally 2 Years in Commercial Finance
• Understanding of consumer, shopper behavior & relevant market trends
• Expertise in building pack price architecture
• Strong analytical skills and high literacy in working with numbers
• Understanding P&L from commercial perspective
• The ability to make correlations between various data sources, understand cause-effect relationships in the market, formulate hypothesis
• Drive for results and financial acumen - knows to read and interpret P&L
• Solid knowledge of FMCG business is preferred
• Project and process management
• Good communication skills, agile in working with multiple stakeholders

Only eligible candidates will be contacted, in a maximum of 2 weeks. All information will be treated as strictly confidential.