Growth Marketing Manager BeNeLux

🏠 What Do We Do?

The shift to electric mobility is happening. Electra is accelerating it.

Transportation is one of Europe's biggest sources of carbon emissions. Since 2021, Electra exists to make charging so simple that electric vehicles become the obvious choice for everyone.

In 5 years, we've built a team of 300+ talents from 21 nationalities in 10 countries.

We’ve grown into one of Europe's leading fast-charging operators by deploying fast, reliable infrastructure and user experiences across our own network, and we’re now expanding to thousands more charging points in Europe with our own eMSP.

Backed by over €1 billion in funding, we’re looking for bold, passionate, collaborative talents to drive Europe’s energy transition.

If that sounds exciting, we’d love to hear from you!

💼 Your Missions

As Growth & Marketing Manager for BeNeLux at Electra, your mission is to drive consumer acquisition, engagement, and retention initiatives across Be(ne)Lux. You will be at the center of Electra's growth in the region: turning data into action and shaping the consumer experience end-to-end. You will report to the country manager BeLux.

🦸‍♀️🦸‍♂️Your responsibilities

Demand Generation and brand

• Define and execute acquisition and brand strategy across paid, promo, marketing campaigns, events, PR, and SEO
• Translate data insights into new acquisition ideas and actionable channel plans (e.g., new acquisition channels)
• Monitor acquisition metrics and campaign effectiveness, and take corrective actions when needed - you are owner of Consumer KPIs.

Customer Engagement & Retention

• Execute CRM journeys (incl price discounts) across consumer cohorts to improve sessions, repeat usage, and retention
• Drive lifecycle and in-station activation to deepen engagement with existing users
• Analyze cohort trends and translate insights into retention actions (incl. for our Electra + Subscription)

Pricing & Revenue Strategy

• Own and execute the overall pricing strategy across channels (Electra+, app, roaming)
• Monitor pricing performance and adjust to optimize monetization across the region, in light of price sensitivity

HQ Alignment & Execution

• Coordinate closely with HQ Revenue and Marketing teams on product roll-outs and central campaigns
• Co-build plans, align on priorities and roadmaps, and ensure fast local execution with structured feedback loops
• Align stakeholders across functions and support broader business needs (e.g., underperforming channels)

😎 Your profile

• 5-7+ years of experience in consumer marketing, operations, or strategy
• Proven track record of building and scaling consumer operations and strategy
• Experience in fast-growing or consumer-focused businesses
• Ability to operate in a multi-country company, requiring alignment across teams
• Fluent in English, French, and Dutch
• Excellent analytical skills, proficient in Excel (or equivalent tools), and comfortable working with numbers
• Entrepreneurial mindset: comfortable with ambiguity, fast-paced environments, and building from scratch
• Resilience & adaptability: ability to navigate setbacks (permitting delays, grid congestion, market challenges) and a genuine passion for the energy transition and Electra's mission

Nice to have: Experience in EV charging, energy, mobility, or infrastructure sectors (or adjacent fields such as real estate, retail expansion, or fleet management)

⚡️ What Electra Offers You

• An exciting professional journey in a rapidly growing scale-up. Being a key actor of the growth of our business across the region and contributing to Europe's energy transition.
• An attractive package (fixed + variable) and 32 days of annual leave
• An entrepreneurial journey, you’ll be part of the growing team in the Benelux!
• A motivated, dedicated, and passionate team of 300+ professionals across Europe
• A collaborative, inclusive, and international work environment
• Team events: Quarterly Electra-wide events + local team offsites.

At Electra, we strive to create an environment where everyone feels comfortable, safe, and free to be themselves, fully expressing their potential. We are committed to equal opportunities and do not tolerate discrimination based on religion, cultural background, nationality, gender, sexual orientation, age, or disability. 💚

Even if you don’t tick all the boxes, we encourage you to apply! We value potential, motivation, and a growth mindset just as much as experience. 🚀