Marketing Operations Manager

Location: Remote (Preference for candidates based in Brisbane, the Gold Coast or surrounding areas)

Reports To:

Nick Sammut – Managing Director, TOAST

Emile Rastoll – General Manager, TOAST

About TOAST

TOAST is an award-winning strategic brand and digital transformation consultancy helping ambitious organisations align strategy, brand, digital and growth.

As our retained marketing portfolio continues to grow, we're looking for a Marketing Operations & Marketing Manager to become the driving force behind one of our flagship clients while also leading TOAST's own marketing initiatives.

About Our Client

Our client is preparing to launch one of Australia's most exciting premium wellness destinations, focused on creating meaningful experiences that positively impact individuals and the wider community.

This role will play a pivotal part in helping bring the brand to market, building awareness, growing its community and supporting a successful launch.

The Role

This is a remote-first role responsible for managing the day-to-day marketing operations for our client while also supporting TOAST's own marketing initiatives.

Approximately 80% of your time will be dedicated to our client's marketing program, coordinating campaigns, content, CRM, membership acquisition and communications.

The remaining 20% will focus on TOAST's internal marketing and business development activities, including content creation, social media, thought leadership, lead generation, marketing initiatives and supporting the wider team.

While this is a remote position, you'll be expected to attend planning sessions, content shoots, workshops and key meetings in person. For this reason, we're ideally looking for someone based in Brisbane, the Gold Coast or surrounding areas, with the flexibility to travel when required.

You will become the central point of coordination across internal teams, external agencies and specialist suppliers, ensuring every marketing initiative is delivered on time, on brand and aligned with business objectives.

Key Responsibilities

Marketing Operations

• Manage the overall marketing roadmap, timelines and campaign calendar.
• Coordinate project timelines, priorities and deliverables.
• Facilitate weekly WIP meetings.
• Manage marketing budgets and reporting.
• Coordinate internal and external stakeholders.
• Ensure projects are delivered on time and within budget.

Social Media & Content

• Manage social media across Meta, LinkedIn, TikTok and emerging platforms.
• Develop and schedule engaging social content.
• Write compelling social media copy.
• Coordinate photography, video production and content shoots.
• Develop monthly content calendars.
• Create and manage Canva templates and marketing assets.
• Maintain brand consistency across every touchpoint.

Email, SMS & CRM

• Manage HubSpot CRM.
• Coordinate email marketing campaigns.
• Build and optimise customer journeys.
• Execute SMS communications.
• Support lead nurturing and automation workflows.
• Monitor database growth and engagement.

Digital Marketing

• Coordinate paid digital campaigns across Meta and Google.
• Support landing pages and website updates.
• Work with SEO partners to improve organic performance.
• Coordinate campaign reporting and optimisation.
• Monitor digital performance and recommend improvements.

Agency & Supplier Management

• Coordinate agencies, freelancers and specialist suppliers.
• Prepare creative briefs.
• Review creative deliverables.
• Coordinate campaign launches.
• Support influencer, partnership and PR initiatives.

TOAST Marketing & Business Development

Support TOAST's ongoing marketing by:

• Managing social media and content creation.
• Publishing case studies, articles and thought leadership.
• Coordinating marketing campaigns.
• Supporting lead generation initiatives.
• Assisting with proposal and capability content.
• Participating in team meetings and marketing planning.
• Supporting business development and agency growth initiatives.

Reporting & Performance

• Maintain marketing dashboards.
• Report on campaign performance.
• Monitor KPIs and lead generation.
• Track budgets and ROI.
• Identify opportunities to improve marketing performance and efficiency.

Skills & Experience

Essential

• Degree in Marketing / Communications preferable.
• 3-5+ years' experience in marketing, marketing operations or digital marketing.
• Strong project management and organisational skills.
• Experience managing social media across Meta, LinkedIn and TikTok.
• Experience coordinating photography, video production and content shoots.
• Excellent copywriting and communication skills.
• Experience using HubSpot CRM and marketing automation.
• Experience using Canva to create and manage marketing assets and social templates.
• Experience using Notion or similar project management platforms.
• Experience with Meta Business Suite and digital campaign coordination.
• Strong stakeholder management skills.
• Ability to manage multiple projects simultaneously.
• Management of reporting dashboards and performance analytics.
• Highly organised, proactive and accountable.

Preferred

• Experience within wellness, health, lifestyle, hospitality or membership-based businesses.
• Experience coordinating agencies and creative suppliers.
• Experience launching brands or major marketing campaigns.
• Experience with Google Analytics, Google Search Console and SEO.
• Familiarity with AI tools such as ChatGPT/Claude to improve marketing productivity.

Who We're Looking For

We're looking for someone who genuinely enjoys health, wellness and active living.

You'll be creative, highly organised and confident managing multiple projects while bringing fresh marketing ideas to life. You'll enjoy collaborating with clients, agencies and creative teams, and be comfortable taking ownership in a fast-paced environment.

Most importantly, you'll be proactive, solutions-focused and passionate about building brands and growing engaged communities.

What Success Looks Like

Within your first 12 months you will:

• Successfully support the launch of our client.
• Build an engaged and growing customer database.
• Deliver consistent social media, email and SMS communications.
• Coordinate successful marketing campaigns across multiple channels.
• Maintain strong stakeholder communication and project governance.
• Grow TOAST's marketing presence and lead generation.
• Improve marketing systems, reporting and operational efficiency.

Why Join TOAST?

This is an opportunity to work with an award-winning strategic consultancy while helping launch one of Australia's most exciting new brands.

You'll work across strategy, content, digital marketing, CRM, social media and brand building, with the opportunity to make a genuine impact from day one.

If you're passionate about marketing, creativity, wellness and building brands that make a difference, we'd love to hear from you.