Direktor:in Marketing

EXECUTIVE OPPORTUNITY · INTERNATIONAL MARKETING

Director of International Marketing

(m/f/d)

Marketing as a growth engine. Scaling AI with impact. Leading internationally.

KENSINGTON Finest Properties International AG · Hybrid with willingness to travel · Head Office Bremen

KENSINGTON Finest Properties International is a fast-growing international luxury real estate franchise operating in the premium segment – currently active in five countries with around 100 franchise offices. Innovation is part of how we work: AI and modern marketing technologies are already firmly embedded in our operations – and remain one of our most important strategic levers for the years ahead. At KENSINGTON, marketing is far more than communication: it works hand in hand with sales, plays a decisive part in our sales success and contributes directly to the company's revenue – a true second sales arm.

We are currently building a scalable marketing system for the entire franchise – with replicable processes for the head office and our franchise partners worldwide. As Director of International Marketing, you will own this transformation: you will advance our international marketing organisation, build structures and processes, and drive their implementation. This is explicitly not a Germany-focused role: you will lead and develop marketing for our entire international franchise system.

AT A GLANCE

The Position

Position

Director of International Marketing (m/f/d)

Scope

International Marketing – Performance, Brand & Growth

Working model

Hybrid with willingness to travel – regular presence at our Bremen head office

Reporting line

Reporting directly to the Executive Board

Leadership

Leading and scaling the marketing team · sparring partner to the marketing leads of our master franchise partners

Languages

Business-fluent German and English; additional languages a plus

Start

As soon as possible

THE ROLE

Your Mission

You will lead KENSINGTON's international marketing as a data-driven, AI-powered growth organisation – with marketing and sales working as one, from first contact to closing.

• Lead generation as a growth engine: You keep our sales organisation supplied with well-qualified leads – for marketing our properties, winning new franchise partners and recruiting real estate agents.
• A scalable marketing system: You build replicable processes and structures for the head office and our franchise partners, develop them continuously and own their implementation.
• Brand visibility: You strengthen our premium brand nationally and internationally – through creative, innovative campaign management.
• AI & automation: You drive innovation as a core lever, scaling the speed, quality and efficiency of the entire marketing and sales organisation.

IN DETAIL

Your Responsibilities

Strategy, Lead Generation & Performance

• Strategy: Develop and steer the international marketing and lead strategy across all channels – with a clear focus on revenue contribution.
• Lead engine: Build and continuously optimise a scalable lead generation and lead management system, hand in hand with the sales organisation.
• Performance marketing: Campaigns across Meta, Google and LinkedIn, retargeting, CRM, email marketing, funnel management and conversion optimisation.
• KPI management: Tracking, attribution and transparent reporting – including budget ownership and ROI optimisation.

Innovation, AI & Automation

• Analysis: Challenge the existing marketing organisation and its processes, identify automation potential and build intelligent workflows.
• Implementation: Evaluate and introduce modern AI solutions – implemented hands-on or under your lead, with existing systems intelligently connected.
• Offline, powered by AI: Create and manage offline marketing materials for our franchise partners (flyers, brochures, advertisements) – automated and scaled with AI tools.

Brand, Campaigns & Marketing Products

• Brand development: Evolve our brand and corporate identity – internationally consistent across all touchpoints.
• Campaigns: Creative, innovative campaign management to increase brand visibility – nationally and internationally.
• Product portfolio: Own KENSINGTON's entire marketing product portfolio: digital channels, partner support, website, internal communication platforms and our luxury magazine.
• Rollout: Structured, strategic rollout of standards, products and processes to the marketing teams of our international master franchise partners.

Leadership, Training & Collaboration

• Team: Lead, assess and develop the existing marketing team – and scale it as the business grows.
• Sparring: Train and develop the marketing leadership of our master franchise partners – acting as their trusted sparring partner.
• Enablement: Introduce the team to modern, AI-supported ways of working and align the entire organisation behind a technology-driven approach.

YOUR PROFILE

What You Bring

• Experience: Several years of international (digital) marketing experience, ideally in a leadership role – franchise or multi-market experience is a plus.
• Track record: Demonstrable success in performance marketing, lead generation, brand management and digital marketing.
• AI in practice: Confident, hands-on use of modern AI tools – you build automations yourself and embed them in workflows and business processes.
• Methods & tools: Deep expertise in CRM, marketing automation, SEO/SEA, content strategy and data-driven KPI management.
• Sales mindset: You approach marketing with revenue and conversion in mind – and design customer journeys that convert.
• Leadership: Proven leadership experience: developing and motivating teams, building structures and processes.
• Mindset: Entrepreneurial, ambitious and hands-on, with strategic vision – you execute yourself rather than merely delegating. Extreme ownership included.
• Languages: Business-fluent German and English; international experience is explicitly desired.

WHAT WE OFFER

Your Environment at KENSINGTON

• Scope to shape: A true build-and-transform role – you will shape the transformation of our international marketing from the ground up.
• Impact: A key role in an internationally growing premium company – reporting directly to the Executive Board, with short decision-making paths.
• Innovation: The freedom to test, introduce and scale new AI technologies yourself.
• Culture: A modern, performance-driven culture – impact over activity.
• Flexibility: Hybrid working with willingness to travel and regular presence at our Bremen head office.
• Perspective: Long-term development opportunities within an expanding international franchise system.

SUCCESS METRICS

How We Measure Success

• Pipeline: Volume and quality of leads for property marketing, franchise acquisition and agent recruiting – a predictable revenue contribution from marketing.
• Efficiency: ROI and efficiency of the international marketing budget.
• AI impact: Speed, quality and degree of automation across the marketing organisation.
• Brand: International visibility and consistency of the brand.

APPLY NOW

Shape the marketing of tomorrow with us

Do you see yourself in this role? Then we look forward to receiving your application – including your CV, a brief summary of your most relevant achievements, your salary expectations and your earliest possible start date. We will respond promptly and treat your application in strict confidence.