Marketingmanager

Marketing Manager - [Hybrid] in Cologne, Germany

WHD is looking for an experienced Marketing Manager to join us at our Cologne headquarters to develop and deliver innovative marketing campaigns for our industry events, including MSP GLOBAL.

You will join an international team that thinks far outside the box in creating memorable large-scale gatherings, finding new ways to connect with our audiences, and rocking the internet infrastructure industry. We don’t create boring conferences—we create festivals, and that’s the mindset we’re looking for!

CloudFest is the #1 internet infrastructure event in the world, connecting the global cloud computing industry to form partnerships, reach business goals, and have a great time doing it.

MSP GLOBAL is the only international event for MSPs. Where top MSPs unite to power-up partnerships, spark human connection and drive growth. Serious business, with a festival twist.

Core Responsibilities:

• Work with the Marketing Director to develop the event marketing plans and budgets for MSP GLOBAL to achieve the event’s attendance goals
• Execute multichannel event marketing campaigns across all channels and seek innovative ways to attract our audiences
• Position MSP GLOBAL as the global market leader for both attendees and sponsors
• Cultivate a deep understanding of our target audience and develop actionable segmentation, targeting, and personas
• Create customer journeys, develop lead nurture campaigns, and maximise use of automation where appropriate
• Track campaign performance KPIs, focused on continuous improvement and measurement
• Partner with our sponsorship sales team to develop innovative lead generation campaigns that drive new business and strengthen existing relationships
• Collaborate with cross-functional teams to deliver events that blow people’s minds

Skills and Experience We Are Looking For

• Proven track record in a similar role: 4-5 years’ experience required
• Bachelor’s Degree in business, marketing, communications, or related field or similar qualification
• Data driven, understanding of segmentation and personas
• Strong, hands-on digital marketing skills, including experience in CRM and social media, experience in paid marketing is a plus
• Use of HubSpot, WordPress, Google Analytics, Linked In, Meta and Google Ads
• Strong measurement skills and strive for continuous improvement
• Great communication skills and the ability to create campaigns that drive conversion
• Extremely organised and accountable
• Awesome team player with excellent stakeholder management skills
• Diversity is power: we strongly encourage applicants of all gender identities, ethnicities, and backgrounds

Employee Benefits

• Choice between cost coverage and selection of your dream-job bike, public transportation (Deutschlandticket), or a parking space in our underground parking garage
• Regular team events
• Flexible working model with home office options
• Subsidized membership at the Urban Sports Club