Marketing Operations Manager
Indexed description
Cumberland Farms is one of the fastest-growing convenience retailers in the United States, committed to becoming America’s #1 ‘one-stop’ destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members. You can find us operating under the following store banners: Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our US headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.
What We Offer
- Competitive Wages
- Work today, get paid tomorrow through our earned wage access program*
- Paid Time Off
- Medical/Health/Dental Coverage
- 401K with Company Match
- Team Member Discounts
- Tuition Reimbursement
- Employee Assistance Program
- Health Savings Account
- Company Spirit Days
- Employee recognition and awards
- And much more!
Reporting to the Senior Director of Media & Advertising, this is a mission-critical operations role that sits at the intersection of Marketing, Merchandising, Operations, Category Management, Supply Chain, Print Production, and Store Execution. The individual in this role ensures every promotional campaign, seasonal initiative, regulatory requirement, and merchandising change is accurately translated into store-ready signage that is executed on time, on budget, and in full alignment with our brand and overarching Marketing strategy.
Success in this role requires exceptional organizational skills, relentless attention to detail, a strong sense of ownership, and the ability to thrive in a busy, continuously evolving environment. The ideal candidate is highly accountable, results driven, operates with urgency, and is passionate about flawless execution. As a people manager, you will coach and develop a high-performing team, fostering collaboration and a culture of excellence.
Responsibilities
- Marketing Operations & Execution
- Lead the end-to-end execution of all monthly in-store marketing signage kits for approximately 1,500 Cumberland Farms locations.
- Develop and manage detailed production schedules to ensure all marketing materials are delivered accurately and on time.
- Coordinate hundreds of individual signage components across multiple promotional campaigns and merchandising initiatives.
- Manage frequent changes while maintaining executional excellence and minimizing downstream operational impact.
- Cross-Functional Project Management
- Serve as the central point of coordination between Marketing, Merchandising, Operations, Category Management, Store Communications, Creative Services, Print Vendors, Distribution Centers, and Field Leadership.
- Facilitate cross-functional planning meetings to ensure alignment on promotional timing, messaging, pricing, and store execution.
- Identify potential execution risks early and proactively develop mitigation plans.
- Store Signage Management
- Ensure every store receives the correct signage package based on store format, equipment, assortment, and regional requirements.
- Validate pricing accuracy, promotional messaging, legal compliance, and brand standards across all materials.
- Continuously improve signage organization and ease of execution for store teams.
- Vendor & Production Management
- Manage relationships with external print and production partners.
- Oversee print production schedules, quality assurance, inventory management, and distribution timelines.
- Monitor production costs while identifying opportunities for greater efficiency.
- Continuous Improvement
- Identify opportunities to streamline workflows, automate manual processes, and improve operational accuracy.
- Develop standardized procedures, documentation, and best practices that improve speed and reduce errors.
- Leverage data and post-campaign feedback to continuously improve execution.
- Team Leadership
- Lead, coach, and develop a high-performing Marketing Operations team, fostering accountability, collaboration, and professional growth.
- Balance team capacity, prioritize work, and allocate resources effectively to deliver business priorities and meet critical deadlines.
Requirements
Minimum Education: Bachelor’s degree in Marketing, Communications, Business, Operations, or related field.
Preferred Education: Master’s degree in in Marketing, Communications, Business, Operations, or related field.
Minimum Experience: 5+ years of experience in marketing operations, retail marketing, project management, or promotional execution.
Preferred Experience: 6+ years of experience supporting complex, multi-unit retail organizations, with experience in print production, signage, or retail execution.
Licenses/Certifications: N/A
Competencies
- Ability to manage multiple complex projects simultaneously while meeting aggressive deadlines in a fast-paced, evolving environment.
- Demonstrated commitment to executional excellence with exceptional attention to detail and accuracy.
- Strong organizational skills with the ability to prioritize competing initiatives and maintain exceptional follow-through.
- High sense of ownership with a proactive, solutions-oriented mindset and the ability to work independently.
- Proven success managing campaign execution, promotional timelines, and cross-functional project delivery.
- Collaborative relationship builder who effectively influences cross-functional partners and vendors without direct authority.
- Adaptable and resilient, maintaining composure and productivity amid shifting priorities and changing business needs.
- Results-oriented with a focus on continuous process improvement, operational efficiency, and measurable business outcomes.
- Experience managing vendors, timelines, budgets, and external production partners.
- Excellent written, verbal, and presentation communication skills.
- Strong proficiency in Microsoft Excel, PowerPoint, Microsoft Office, and project management tools such as Monday.com.
- On-time delivery of monthly signage kits and promotional materials.
- Accuracy and quality of in-store execution across the retail network.
- Promotional readiness for all major campaigns and product launches.
- Reduction in signage errors, rework, and execution issues.
- Cross-functional stakeholder satisfaction and partnership effectiveness.
- Process improvements that increase operational efficiency and scalability.
- Effective vendor performance, budget stewardship, and cost management.
Hours & Conditions: Typically Monday – Friday, 8+ hour days, 4 days per week in office with opportunity for 1 flex day from home per week contingent on job performance/business needs
Physical Requirements: Minimal physical effort required; sitting / standing at computer for long periods of time. Ability to maneuver and lift up to 10 lbs.
Additional Info
At Cumberland Farms, it’s important that our employees reflect the world we live in and the communities we serve. We celebrate our differences, so your unique background and skillset could bring a wonderful new perspective to our team. If you have a passion for delivering exceptional results, thrive in a fast-paced corporate environment, and bring experience in business management or related areas, we'd love to meet you - even if you don't meet every single requirement.
Consistent with Massachusetts Pay Transparency Law, we’re sharing the base salary range for this position. Final pay within this range will be based on your skills, experience, and qualifications. Base pay represents just one part of our total rewards approach. We’re proud to offer a variety of financial and non-financial benefits that invest in your overall growth, well-being, and career journey.
Create a free Caio profile to unlock more results and save your role and location preferences.
Unlock free search