Senior Manager – Strategy & GTM

As Senior Manager – Strategy & GTM, you will work directly with the GTM Head to translate ShopDeck’s go-to-market priorities into measurable business outcomes. You will operate as the GTM Head’s execution partner—owning critical Key Results, solving ambiguous business problems, driving cross-functional initiatives, and ensuring that strategic priorities move from planning to closure.

This is not a conventional account-management role. It is a high-ownership strategy and execution mandate for someone who can combine structured problem-solving with the speed and pragmatism required in a startup environment.

The ideal candidate will have worked across both a structured corporate or consulting environment and a high-growth startup, with demonstrated experience in strategy, business operations, growth, program management, or P&L-linked initiatives.

What You’ll Do

• Own high-priority Key Results assigned by the GTM Head, with end-to-end accountability for planning, execution, tracking, and closure.
• Translate GTM objectives into clear workstreams, milestones, operating metrics, and execution plans.
• Lead strategic initiatives across merchant acquisition, activation, revenue growth, retention, account expansion, and GTM productivity.
• Diagnose business problems using data, first-principles thinking, and structured root-cause analysis.
• Identify gaps in the GTM funnel and design interventions to improve conversion, productivity, revenue, and customer outcomes.
• Work closely with Sales, KAM, Marketing, Product, Operations, Finance, Analytics, and Tech teams to drive cross-functional programs.
• Build scalable operating mechanisms, dashboards, review cadences, SOPs, and governance frameworks for the GTM organization.
• Conduct market, customer, competitor, and business analysis to support GTM decisions and new growth opportunities.
• Lead zero-to-one pilots, validate their impact, and institutionalize successful initiatives across teams.
• Prepare sharp business reviews, decision documents, and recommendations for the GTM Head, founders, and leadership team.
• Proactively identify execution risks, unblock dependencies, and ensure that critical initiatives remain on track.
• Support annual and quarterly planning, target setting, capacity planning, and performance reviews for the GTM function.

Experience & Background

• 4–8 years of total experience across strategy, business operations, growth, program management, founder’s office, consulting, category management, or P&L-linked roles.
• Prior experience working closely with a business head, functional leader, founder, or senior leadership team.
• Demonstrated experience owning ambiguous, cross-functional, and high-impact business initiatives.
• Experience in a high-growth startup, consumer-tech, e-commerce, marketplace, SaaS, fintech, or internet business.
• Strong exposure to one or more of the following:

➛ Go-to-market strategy and execution

➛ Revenue and growth initiatives

➛ Business planning and performance management

➛ Marketplace or supply-side operations

➛ Customer acquisition, retention, or monetization

➛ P&L ownership or business profitability

➛ Experience building operating processes and scaling initiatives across multiple teams or markets.

➛ Undergraduate or postgraduate degree from a Tier 1 institution preferred.Skills & Mindset

• Structured Problem Solving - Breaks complex and ambiguous business problems into clear hypotheses, analyses, and executable solutions.
• Strategic Thinking with Execution Depth - Can identify the right strategic direction while remaining close enough to execution to ensure delivery.
• High Ownership - Takes end-to-end accountability for outcomes rather than limiting ownership to analysis, coordination, or recommendations.
• Analytical Decision-Making - Comfortable working with business metrics, dashboards, operating data, financial models, and funnel analyses.
• Cross-Functional Leadership - Influences stakeholders across Sales, KAM, Product, Marketing, Finance, Operations, Analytics, and Tech without depending on formal authority.
• Executive Communication - Communicates complex issues clearly through concise written documents, business reviews, and leadership presentations.
• Startup Agility - Operates effectively with limited structure, changing priorities, incomplete information, and aggressive timelines.
• First-Principles Orientation - Challenges assumptions, identifies root causes, and develops solutions based on business fundamentals rather than existing processes.
• Bias for Action - Moves quickly from problem identification to experimentation, implementation, and measurable impact.

What Success Looks Like

• Key Results assigned by the GTM Head are delivered within agreed timelines and quality standards.
• GTM priorities are translated into structured, measurable, and well-governed execution plans.
• Revenue, conversion, productivity, retention, or profitability metrics improve through initiatives led by this role.
• Cross-functional dependencies are resolved quickly, with clear ownership and accountability.
• Leadership receives high-quality insights and recommendations that improve decision-making.
• Successful pilots are converted into scalable and repeatable operating mechanisms.

At ShopDeck, You’ll

• Drive Business Impact: Work on priorities directly linked to ShopDeck’s growth, revenue, merchant success, and profitability.
• Partner with Leadership: Operate one level below the GTM Head and work closely with founders and functional leaders on high-impact business problems.
• Build from Zero to One: Design new GTM initiatives, operating mechanisms, and growth levers rather than merely managing established processes.
• Own Outcomes: Receive significant autonomy and accountability for critical business Key Results.
• Learn Across Functions: Work at the intersection of strategy, sales, customer success, product, marketing, operations, and finance in a fast-scaling startup.