Growth Manager

Key Responsibilities

Research & Insights

• Conduct market and competitor research — positioning, pricing, programme comparisons across competing universities
• Synthesize counsellor and student feedback into structured insight for programme and pricing decisions
• Prepare data-backed recommendations for leadership on what's working and what isn't

Campaign & Performance Tracking

• Track performance of all marketing campaigns across channels — monitoring, not executing
• Build and maintain dashboards covering CPL, lead-to-application, application-to-enrolment conversion
• Flag underperformance and bottlenecks with data, proactively

Aggregator Management

• Own aggregator relationships (Shiksha, CollegeDekho, Careers360, CollegeDunia) — lead quality audits, spend tracking, ROI
• Negotiate terms and renewals

CRM Oversight

• Monitor LeadSquared health — lead routing, data hygiene, reporting accuracy
• Ensure WhatsApp/SMS segmentation campaigns are running and tracked

Special Projects

• Own ad hoc strategic projects assigned directly by leadership — these will vary and require independent ownership from scoping to delivery

Profile

• 4-6 years experience, ideally in EdTech, B2C/D2C, or consulting with a strong analytical bent
• Comfortable owning research and writing clear, structured recommendations — not just data dumps
• Hands-on CRM experience (LeadSquared or similar) preferred
• High ownership; this person works directly with a senior leader and must be reliable without heavy oversight
• Strong Excel/data skills; PowerBI or similar a plus

Explicitly Not Looking For

• Brand, creative, or content-first candidates (a separate Marketing Head owns that)
• Pure performance marketing/media-buying candidates (a separate specialist owns that)
• Candidates expecting to manage a team or own a channel independently

To express your interest, please send your updated CV to [email protected].

Regards,

HR Team

Vidyashilp University