Brand Manager

ICAP Executive Search & Selection is one of the premium consultancies and part of ICAP People & Employment Solutions, the largest HR Services Provider in Greece, Cyprus and Romania. With more than 50 years of experience, we specialize in assessing and recruiting Senior to Middle Level Executives across all sectors.

ICAP Executive Search, on behalf of its client, a leading healthcare company with a long-standing presence in the Greek and international market is seeking a dynamic and results-driven Brand Manager to join its team.

Brand Manager (Ref. 6261/BΜ/ESS/GR)

The successful candidate will be responsible for the Ophthalmology product portfolio, playing a pivotal role in shaping the local brand strategy, driving commercial performance, and delivering impactful marketing initiatives. This role requires close collaboration with cross-functional teams and key external stakeholders to ensure sustainable brand growth and market success.

Key Responsibilities:

• Develop and execute comprehensive brand strategies aligned with the company's business objectives, market dynamics, and customer needs.
• Plan, implement, and optimize integrated multi-channel marketing campaigns to strengthen brand awareness, increase customer engagement, and drive product performance.
• Monitor, analyze, and evaluate campaign effectiveness, ensuring continuous optimization and maximum return on investment (ROI).
• Collaborate closely with Sales, Medical Affairs, Medical Representatives, and other cross-functional teams to ensure consistent execution of brand plans and successful product commercialization.
• Build strong relationships with key opinion leaders (KOLs), healthcare professionals, and external partners to support brand objectives.
• Analyze market trends, competitor activities, customer insights, and sales performance to identify growth opportunities and support strategic decision-making.
• Prepare sales forecasts, marketing plans, and performance reports for management.
• Develop and manage the annual marketing budget, ensuring effective allocation of resources and cost efficiency.

Candidate Profile:

• Bachelor's degree in Marketing, Life Sciences, Business Administration, Economics, or a related field.
• Minimum of 10 years of experience in Brand/Product Marketing within the pharmaceutical industry, with proven experience in Ophthalmology products.
• Previous exposure to the pharmacy channel and/or medical detailing environment will be considered an advantage.
• Strong strategic thinking, analytical mindset, and commercial acumen.
• Excellent project management and cross-functional collaboration skills.
• Outstanding communication, presentation, and stakeholder management abilities.
• Excellent command of English, both written and spoken.
• Advanced proficiency in Microsoft PowerPoint and Excel.
• Familiarity with analytical and digital marketing tools (e.g., Google Analytics, Google Ads, SEO, SPSS, or similar platforms) will be considered an asset.

In full compliance with the EU Pay Transparency Directive (EU) 2023/970, please note that the applicable salary range defined by our client for this role will be disclosed to candidates by our consulting team within a reasonable timeframe before the interview process begins.