Trade Marketing Manager

Ready to take a fresh step in your career?

Our colleagues in the Marketing team are eager to team up with you to make sure everyone can enjoy our delicious freshmakers and sweets every day.

Trade Marketing Manager

Location: Athens (Palaio Faliro), Greece

Contract: Full-time, Permanent

Working model: Hybrid (3 days per week in the office)

Team: Trade Marketing

Reporting to: Commercial & Managing Director PVM Greece

About Perfetti Van Melle:

Perfetti Van Melle is one of the world's largest manufacturers and distributors of confectionery and chewing gum, operating in more than 150 countries with over 18,000 employees. Our iconic brands—including Mentos, Chupa Chups, Trident, Bubbaloo, and Dentyne—bring smiles to millions of consumers every day. We combine a passion for innovation with a commitment to quality, sustainability, and fun.

Where we need you

The Trade Marketing team plays a key role in translating our brand strategy into commercial success across the Greek market. As our Trade Marketing Manager, you will lead the development and execution of trade and shopper marketing strategies that strengthen our market position, accelerate sustainable growth, and create exceptional in-store experiences for our consumers.

This is a senior leadership role with significant commercial impact. You'll collaborate with local, European, and Group teams, influence strategic business decisions, lead a high-performing team, and ensure flawless execution across customers and channels.

Your core responsibilities at a glance:

• Develop and execute the Trade & Shopper Marketing strategy aligned with business objectives, driving sustainable sales growth, market share expansion, brand visibility, and commercial excellence.
• Translate brand and category strategies into effective channel plans, including assortment optimization, merchandising standards, promotional strategies, category initiatives, and shopper activation programs.
• Partner closely with Sales, Marketing, Supply Chain, Finance, and Key Account teams to successfully execute commercial priorities and customer growth plans.
• Drive Revenue Growth Management (RGM) initiatives through pricing, promotion effectiveness, assortment optimization, channel profitability, and investment efficiency.
• Lead customer-specific trade plans and joint business initiatives using shopper insights, market intelligence, and performance analytics to unlock growth opportunities.
• Establish, monitor, and optimize Trade Marketing KPIs, ROI, and execution standards to ensure continuous improvement.
• Manage the Trade Marketing budget, maximizing the effectiveness of investments across customers, channels, activations, POS materials, and commercial initiatives.
• Strengthen Sales Operations through improved planning processes, reporting tools, execution tracking, commercial dashboards, and sales force effectiveness.
• Lead the development of shopper activation programs, merchandising solutions, POS materials, and in-store excellence initiatives.
• Manage external agencies, suppliers, and partners to deliver innovative and cost-effective commercial solutions.
• Lead, coach, and develop the Trade Marketing team, fostering collaboration, accountability, and a high-performance culture.
• Share market, shopper, and competitive insights across the organization to support innovation and sustainable business growth.
• Travel within Greece and internationally to support customer engagement, market visits, and commercial initiatives.

The ingredients of Perfetti Van Melle – is this your flavor?

We are Taste Makers in Candy! As the third-largest confectionery company in the world—and the second in Europe—we're on a journey to become the best in making candy. And we need great colleagues to make that happen.

What makes us unique

Empowering – Growth and development opportunities tailored to your ambitions, with exposure to regional and international teams.

Fun – A family-like culture, collaborative colleagues, team events and yes... a candy factory!

Innovation – Active engagement in innovation, shopper insights, category development, and exciting product launches.

Dynamic – With operations in more than 30 countries and continuous business growth, every day brings new opportunities to make an impact.

The ideal recipe for our new Trade Marketing Manager:

• Bachelor's degree in Business Administration, Marketing, Finance, or a related field. An MBA or postgraduate qualification will be considered an advantage.
• Minimum 10 years of experience in Trade Marketing, Shopper Marketing, Category Management, Commercial Marketing, or Sales Operations within the FMCG food industry.
• Proven experience across multiple sales channels (Modern Trade, Traditional Trade and other relevant channels) is essential, with a strong understanding of customer dynamics and in-store execution.
• Strong expertise in category management, shopper marketing, merchandising, promotional planning, and Revenue Growth Management (RGM).
• Experience leading cross-functional projects with Sales, Marketing, Supply Chain, and Finance teams.
• Strong commercial acumen with excellent analytical, budgeting, project management, and ROI evaluation skills.
• Ability to translate market, shopper, and sales data into actionable business insights.
• Excellent communication, negotiation, presentation, and stakeholder management skills.
• Proven people leadership experience with the ability to coach, develop, and inspire high-performing teams.
• Advanced MS Office skills, particularly Excel and PowerPoint.
• Experience working with Nielsen data, SAP, and planogram development tools will be considered a strong advantage.
• Experience working in multinational FMCG organizations will be considered an advantage.
• Experience with BI and analytics tools is an advantage.
• Fluent in Greek and English.
• Willingness to travel within Greece and internationally as required.

Why join us?

• Competitive salary.
• Annual performance bonus.
• Company car.
• Laptop and mobile phone.
• Private medical insurance.
• Continuous learning and development through our Group e-learning platform.
• Career growth opportunities within a dynamic international organization.
• Collaboration with cross-functional and global teams.
• Hybrid working model (3 days per week in the office).
• The opportunity to shape and execute Trade Marketing strategies that directly influence business growth and shopper engagement.
• Great Place to Work® Certified™ – because creating joy starts with creating a great place to work. At Perfetti Van Melle, we don't just create iconic brands – we create a workplace where people thrive. Join a workplace recognized for its culture, trust, and employee experience. We are proud to be Great Place to Work® Certified™.

Want a taste of more?

If this role sounds like your next exciting challenge and you're ready to elevate our Trade Marketing team, we'd love to meet you!

At Perfetti Van Melle, we believe the strength of our team lies in diversity. We create a workplace where everyone feels welcome, respected, and empowered to grow. We are committed to building an inclusive environment where diverse perspectives help us create even better ideas, stronger teams, and sweeter moments.

Ready to shape the future of sweets?

Apply now and help us create even more sweet moments!