Customer Marketing Manager

Beverage World, a fast-growing FMCG company and a proud member of Photos Photiades Group, is looking for a strategic and results-oriented Customer Marketing Manager to lead its Customer Marketing function.

Job Purpose

Lead Beverage World’s customer marketing strategy and execution across Retail, Food Service (HORECA) and Fragmented (On-Trade & Wholesalers). Translate brand and commercial priorities into integrated channel plans that strengthen distribution, visibility, activation and profitable growth. Act as the central link between Marketing, Sales, Commercial Finance and customer, while leading and developing the Customer Marketing team and ensuring disciplined investment, execution excellence and measurable return.

Key Responsibilities

• Own the annual Customer Marketing strategy, channel architecture and activation calendar across Retail (50% of time allocation), Food Service (25% of time allocation) and Fragmented channels (25% of time allocation), ensuring alignment with company objectives and brand strategies.
• Translate brand plans into customer and shopper-relevant programs covering promotion, visibility, POSM, trade incentives, sales force competitions, e-commerce and tailor-made account activations.
• Partner with Sales leadership and KAM/field teams to identify channel and customer opportunities, convert insights into action plans, and provide clear execution guidelines based on Quality, Distribution, Visibility, Price, Promotion and Persuasion.
• Own the total Customer Marketing and trade investment budget, including forecasting, allocation and ROI evaluation; recommend corrective actions and reallocation based on performance.
• Use market, customer, category, sell-in/sell-out and competitive data to assess performance, identify growth opportunities and improve promotional effectiveness and channel profitability.
• Ensure high-quality execution of customer agreements, product launches, merchandising, visibility assets, and sales canvases, from brief through implementation and post-evaluation.
• Coordinate cross-functional planning with Brand Marketing, Sales, Commercial Finance, Supply Chain and external agencies/production partners; ensure timely delivery, compliance and operational feasibility.
• Lead customer marketing input into business reviews and supplier/HQ meetings, communicating plans, investment needs, performance, risks and recommendations with clarity and commercial rigor.
• Build a continuous-improvement culture by capturing field intelligence, benchmarking competitors and best practices and strengthening customer marketing capabilities.
• Lead, coach and develop the three Customer Marketing channel roles; set priorities, allocate resources, establish clear KPIs and build consistent ways of working and execution standards.

Competencies

• Strategic and commercial thinking with strong customer orientation
• People leadership, coaching and performance management
• Influencing and cross-functional stakeholder management
• Analytical rigor, financial discipline and ROI mindset
• Excellent planning, prioritization and execution under pressure

Qualifications

• University degree in Marketing, Communications or Business Administration
• 6–10 years’ experience in Customer/Trade Marketing or Category Management within FMCG, including people-management responsibility
• Broad channel exposure across Retail and On-Trade/HORECA; FMCG experience preferred
• Proven budget ownership, data analysis and ability to convert insights into commercially effective plans
• Fluent English and advanced MS Office skills. Nielsen literacy will be a plus

Cultural Fit

Lead by example, Passion for Winning, Ownership & Hunger for growth, Teamwork, Resilience & Agility