Lead Management & Marketing Operations Manager

Overview:

Our client is a global healthcare company dedicated to developing science-driven, high-quality medical solutions. They are seeking a Lead Management & Marketing Operations Manager to join their team. The Lead Management & Marketing Operations Manager is responsible for supporting the customer and prospect engagement lifecycle by ensuring leads generated through marketing initiatives, digital programs, events, and other channels are effectively captured, nurtured, tracked, and transitioned to the appropriate teams. This role manages marketing operations processes, supports marketing automation programs, maintains lead management workflows, and provides reporting and insights to optimize engagement, lead quality, and business performance. Working closely with marketing, sales, and cross-functional teams, this position helps improve operational efficiency and supports the systems and processes that enable commercial success.

Responsibilities:

• Manage the end-to-end lead management process across CRM and related business platforms.
• Ensure accurate lead capture, segmentation, routing, and tracking from marketing campaigns, events, webinars, and digital initiatives.
• Monitor lead progression through the customer lifecycle and collaborate with internal teams to improve follow-up and conversion.
• Maintain CRM data quality and support ongoing lead database management and optimization.
• Develop, execute, and maintain marketing automation workflows, lead nurturing programs, and customer communications.
• Support email campaign execution, audience segmentation, list management, and customer journey initiatives.
• Monitor marketing automation performance and identify opportunities to improve engagement and lead conversion.
• Track and report key marketing and lead management metrics, including lead volume, conversion rates, campaign performance, and return on investment.
• Develop recurring reports and dashboards to provide actionable insights to marketing and sales stakeholders.
• Analyze lead sources, campaign effectiveness, and customer engagement trends to identify optimization opportunities.
• Manage and maintain sales enablement and marketing platforms, ensuring resources are organized, accurate, and accessible.
• Partner with marketing and sales teams to improve processes, tools, and resources that support business objectives.
• Collaborate with cross-functional teams to support campaign execution, events, customer engagement initiatives, and lead follow-up strategies.
• Support additional marketing operations projects and commercial initiatives as assigned.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience
• 2–5 years of experience in marketing automation, CRM administration, lead management, marketing operations, or digital marketing
• Experience working with CRM platforms and marketing automation tools
• Experience with event management, email marketing, analytics, or sales enablement platforms is preferred
• Strong organizational skills with exceptional attention to detail
• Analytical mindset with the ability to interpret data and provide actionable recommendations
• Excellent written and verbal communication skills
• Ability to manage multiple projects and priorities in a fast-paced environment
• Proficiency with Microsoft Office and other business applications
• Experience collaborating with cross-functional teams and managing stakeholder relationships
• Experience in healthcare, medical device, or other regulated industries is preferred